Production Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. UPDATE ON THE SAG-AFTRA COMMERCIALS CONTRACT (11:10a.m. – 11:45a.m. ET)
In April 2025, the Joint Policy Committee and SAG-AFTRA reached an agreement on successor contracts to the Commercial Agreements. Stacy Marcus and Michael Isselin from the JPC will break down the changes to the new agreement that marketers must understand before working with SAG-AFTRA talent. 

Speakers: 
Michael Isselin, Partner and Legal Counsel – DLA Piper and JPC 
Stacy Marcus, Partner and Chief Negotiator – DLA Piper and JPC 

III. SHELL: CONVERT CREATIVE BRILLIANCE INTO EXCEPTIONAL BRAND CAMPAIGNS (11:45a.m. – 12:20p.m. ET)
At Shell, Jane Sayers leverages her background as an award-winning, specialist factual documentary director to deliver branded content that “blasts KPIs out of the water.” She leads Shell’s in-house film production team, Content Engine, curating a larger agency roster while responding to the diverse needs of internal clients. Here, Jane will illustrate the impact production makes when taking the lead on internal campaigns.

Speaker:
Jane Sayers, Global Discipline Lead, Film & Content Engine – Shell

IV. BREAK (12:20 – 12:25p.m. ET)

V. BUILDING THE PLANE WHILE FLYING: NAVIGATING CREATIVE PRODUCTION IN A FAST-GROWING BRAND (12:25 – 1:00p.m. ET)
Join Alexis Jones, Director of Creative Production at Odele, for a behind-the-scenes look at how creative operations and production management evolve in real time during the early stages of a rapidly growing brand. Alexis will share the challenges and lessons learned from scaling internal processes, managing creative resources, and maintaining brand integrity—all while keeping up with the demands of content creation and production.

Speaker:
Alexis Jones, Director of Creative Production – Odele