Production Management Committee Meeting
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I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)
II. ROUNDTABLE DISCUSSION: UPDATE ON U.S. PRODUCTION TAX INCENTIVES (11:10a.m. – 11:45a.m. ET)
Tax incentive programs started to appear about 30 years ago in the feature film and television industries to keep U.S. productions from going offshore for lower costs. Many programs have expanded to include commercial productions. The savings can be quite significant, often ranging from 10 to 40 percent of qualified production spending in that state. During this roundtable discussion, John Ryan, CPA, will walk us through the latest changes to tax incentive programs across the country, and expected changes still to come in 2026.
Moderator:
John Ryan, Founder and President – Alta Incentives Group
III. AI READINESS IN CREATIVE PRODUCTION (11:45a.m. – 12:20p.m. ET)
As AI advances at a rapid pace, so too must creative production teams in their use of this technology. To best prepare for the advancements promised by AI, Jillian Gibbs and Rossell Sharpe from APR will take us down the road to AI readiness in 2026. They will explain to us the various use cases of AI in creative production, the truth about the efficiencies it can create, and how you can start to easily incorporate AI into your 2026 plans if you’ve not begun so already.
Speakers:
Jillian Gibbs, Founder and Global CEO – APR
Russell Sharpe, Head of Production – APR
IV. BREAK (12:20 – 12:25p.m. ET)
V. FROM INSIGHT TO IMPACT: POWERING COMPELLING VIDEO WITH SMART CREATIVE STRATEGY(12:25 – 1:00p.m. ET)
Discover how insight-driven strategy can supercharge production in this behind-the-scenes look at a recent client pitch from Synchrony and Goldmind. Turgay Tuncer, VP of Motion and Video Director and Dorian Usherwood, VP of Integrated Services, will share how early collaboration between strategy, creative, and production transformed a dated brand narrative into a compelling, modern story. This session will explore how embedding production thinking at the strategic phase led to smarter storytelling, greater efficiency, and a more impactful final product, offering valuable takeaways for anyone looking to elevate video content, streamline workflows, and drive results through integrated production.
Speakers:
Danielle Hould, VP, Creative Strategy, Synchrony
Turgay Tuncer, VP, Motion and Video Director, Synchrony