ANA B2B Committee Virtual Meeting: B2B 2026 and Beyond – Turning Insights into Growth Strategies

Join us for the last 2025 ANA B2B Committee meeting of the year, a forward-looking B2B Marketing Committee Meeting focused on key strategies and market insights that can propel your business into the new year and beyond!

Agenda:

I. Opening Remarks from the ANA and Attendee Introductions (Popcorn Style): 11:00 am - 11:20 am ET

II. Unlocking Growth: Unpacking the ANA x Stein Brand-to-Demand Maturity Study: 11:20 am - 11:50 am ET

Join us for an exclusive look at the 2025 Brand-to-Demand Maturity Study, developed by ANA and Stein. This session will unpack the Brand-to-Demand Experience (BDX™) model and provide insights into the drivers of BDX adoption, brand/demand budget allocation benchmarks, maturity levels, and the proven impact on business growth.

Presented by:

Natalie Osborn
VP, Brand Marketing and Creative
SAS



Tom Stein
Chairman and Chief Brand Officer
Stein




Sonia David
Vice President, Business Marketing Practice
ANA

III. From Signals to Strategy: Turning Foresight into B2B Advantage: 11:50 am - 12:20 am ET

The demands on B2B marketers has grown and the most successful brands aren’t just reacting to what’s next; they’re shaping it. In this session, futurist and strategist, Tameka Vasquez, Founder and Principal of The Future Quo, will explore how B2B leaders can transform emerging signals of change into actionable strategies that drive long-term advantage.

Building on her work in futures thinking and strategic foresight, Tameka will share how to identify the real signals that indicate shifts in technology, customer behavior, and business models. And how to translate those insights into stories and strategies that inspire teams, earn trust, and guide decisions.

Key Takeaways:

• Learn how to use foresight to anticipate disruption and uncover hidden opportunities in B2B.
• Understand how narratives can bridge the gap between insight and execution.
• Gain practical tools to turn 2025 momentum into a clear, future-ready roadmap for 2026 and beyond.

Presented By:

Tameka Vasquez
Founder & Principal - Strategy & Transformation
The Future Quo

IV. Roundtable Discussion: Reflections on 2025 - Implications for 2026 and Beyond: 12:20 am - 12:50 pm ET

In this interactive session, our B2B Committee Chair will lead a roundtable discussion focused on the future of B2B marketing. This is a unique opportunity for committee members to share perspectives on emerging trends, challenges, and opportunities to facilitate blue-sky thinking for 2026. Together, we’ll explore strategic directions that can guide our committee’s efforts in the year ahead, ensuring our approach aligns with the needs and insights of our members. Come ready to contribute your ideas and help shape the vision for 2026 and beyond!

Moderators:

Roopa Maniktala
Marketing Program Director in Field Marketing
IBM Americas
ANA B2B Committee Chair

V. Closing Remarks from the ANA: 12:50 pm - 1:00 pm ET

Reserve your spot today!