Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference

Join us for the ANA ABM Committee Virtual Meeting, where ABM leaders and practitioners will come together to exchange insights, reflect on key industry learnings, and help shape the future direction of the committee. This interactive meeting will feature a thought-provoking session on the future of ABM strategy, a recap of the ANA ABM One-Day Conference, and an open roundtable discussion on priorities and focus areas for the year ahead.

Agenda:

11:00 – 11:10 AM: Opening Remarks

11:10 – 11:20 AM: Attendee Introductions (Popcorn Style)

Kick things off by getting to know your fellow committee members. Each attendee will briefly introduce themselves and share a fun icebreaker question to spark conversation. It’s a chance to put names to faces, discover common interests, and set the stage for an engaging, collaborative meeting.

11:20 – 11:50 AM: ABM Co-Chairs Recap of the ABM One-Day Conference

Next, our ABM Co-Chairs will provide a comprehensive recap of the ANA ABM One-Day Conference: Driving Growth with Strategy, Technology, and Collaboration, held in Chicago. This 30-minute session will revisit the top insights, including aligning ABM strategies to quantify ROI, integrating with sales to improve the customer journey, and fostering cross-functional collaboration to drive growth.

Speakers: 

Aaron Smith
Senior Marketing Director
KPMG
ABM Co-Chair

Kit Haines-Bornheimer
Strategic Messaging and ABM Practice Alignment
Verizon Business Group
ABM Co-Chair

Danny Nail
Global Industry and Account-Based Marketing Leader
ANA ABM Co-Chair

11:50 - 12:20 pm: Future-Proofing Your ABM Strategy

Most people have a solid understanding of ABM and as such, are expected to bring it in-house as it's just good marketing. But there are still unsolved challenges like sales & marketing alignment, account selection & the appropriate cost-effective strategy, and proving the return on investment that ABMers need to find answers to. However, all of the focus today is on AI and automation; there is a wealth of new ABM solutions being released on a weekly basis. These will be effective in automating insights and processing messages into std content formats. But very soon, everyone will have easy access to the same tech. The future of ABM is going to be about engagement and cutting through. Traditionally, in ABM, the tendency is to focus more on the process, but we need radical new ideas on how to engage audiences. We are competing for ever smaller amounts of audience concentration – how do we cut through?

Key takeaways:

1. How to navigate where you should use an agency and where you should focus in-house teams
2. How to take advantage of the AI and automation boom
3. Where to focus on for the future of ABM

Speakers:

Barry Richards
VP Global Strategy
Transmission

Brent Summers
Staff Manager, Marketing
Qualcomm Technologies

12:20 – 12:50 PM: Virtual Roundtable: Discussing the Future of ABM and the ABM Committee

In this interactive session, our ABM Committee Co-Chairs will lead a roundtable discussion focused on the future of ABM marketing. This is a unique opportunity for attendees to share perspectives on emerging trends, challenges, and opportunities shaping our industry. Together, we’ll explore strategic directions that can guide our committee’s efforts in the year ahead, ensuring our approach aligns with the needs and insights of our members. Come ready to contribute your ideas and help shape the vision for 2026 and beyond!

12:50 – 1:00 PM: Closing Remarks from ANA and ABM Co-Chairs


Secure your spot today!