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Instagram Launches Reels App for TV
Marketing News December 17, 2025Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.
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Report: TikTok Outpaces Instagram and Facebook Engagement
Leading Edge December 16, 2025Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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Marketing News Quiz for December 13, 2025
Marketing News Quiz December 13, 2025In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.
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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'
Marketing News December 12, 2025Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.
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The Case for a Dedicated YouTube Budget
Leading Edge December 12, 2025John Cobb, EVP general manager at Cadent VuePlanner, discusses why all marketers should have a budget for YouTube.
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What Holiday Movies Teach You About Marketing — Without Trying
Leading Edge December 12, 2025Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.
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How to Advertise with More Character
Trends and Technology December 12, 2025Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.
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Zoom Homes in on Comedy for New Brand Campaign
Marketing News December 11, 2025Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.
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How B2B Marketers Are Starting to Humanize Their Messaging
B2B December 10, 2025As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.
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Why the Future of Media Buys Is Local, Layered, and Data-Driven
Leading Edge December 3, 2025Let’s be honest: “Cable” is an awkward word nowadays. As of 2024, a little less than half of U.S. households no longer pay for traditional TV, and cord-cutting is now the norm, not the exception, according to Park Associates. But paradoxically, many viewers still rely on linear news sources. So, how do you reconcile that?
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IKEA’s New Site Celebrates Hispanic Language Diversity
Multicultural and Inclusive Marketing Awards November 21, 2025IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
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Do TV and Streaming Ads Drive Sales?
Partner Content November 20, 2025While marketers know multiscreen TV — both traditional and streaming — drives brand awareness, it has seldom been easy to demonstrate its direct influence on sales and business outcomes. Amid the expansion of social media, artificial intelligence, and data, brand marketers need to prove the value of their TV media spending just as they do with their digital campaigns.
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How AI and Video Are Changing the Rules of Customer Engagement
Conference Session Videos November 19, 2025This engaging conversation explored the next era of customer engagement. Speakers shared insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.
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Coca-Cola Reimagines Holiday Giving Through Filipino Traditions
Multicultural and Inclusive Marketing Awards November 18, 2025Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.
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Marketing News Quiz for November 15, 2025
Marketing News Quiz November 15, 2025In this week's marketing news quiz: A social network updates its community policies, Disney's new holiday campaign, a study from the ANA focuses on how culture affects brand building, and more.
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Amazon Revisits Its "5-Star Theater" Holiday Campaign
Marketing News November 14, 2025Amazon is making a return engagement for its 2024 holiday campaign, "5-Star Theater." The e-commerce giant on Monday released this year's iteration, starring actor Benedict Cumberbatch reading zany yet complimentary customer reviews on various products. The marketing effort is designed to help holiday shoppers find presents for everyone on their gift list.
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Leveraging Creators in the Travel Industry: Expedia’s Story
Event Recaps November 13, 2025During a session at a November 11, 2025 meeting of ANA’s Influencer Marketing Committee, attendees learned how Expedia undertook to make itself a destination for creators’ travel-inspired content from Georgia Goodwin, chief client officer at Digital Voices, Expedia’s agency partner in the effort.
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Disney's Holiday Campaign Features a Swirl of Activity
Marketing News November 11, 2025Disney on Monday announced its new holiday campaign, "Make Someone's Holiday Magic," which celebrates the joy that Disney spreads to people throughout the world. The marketing effort features a short film, directed by Taika Waititi, and visits from Disney's Holiday Magic Tour across the globe.
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Toyota’s EV Sales Boom with Outreach to the Asian Community
Multicultural and Inclusive Marketing Awards November 7, 2025The automotive brand leveraged the tropes of foreign cinema to appeal to Chinese, Vietnamese, and Korean audiences.
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