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Search returned: 234 document(s).
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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big
Leading Edge December 17, 2025mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.
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Report Finds Email, AI, Video Create More Confident Marketers
Leading Edge November 21, 2025Constant Contact’s latest Small Business Now report shares how small businesses are doubling down on tech like AI and video — yet many still struggle with confidence, clarity, and cost in their marketing efforts.
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Intuit Study Reveals Average Small Business Marketing Budget
Leading Edge November 17, 2025Intuit SMB MediaLabs’ 2025 Small Business Advertising Trends Report reveals how small businesses are prioritizing advertising, embracing social media dominance, and leveraging martech for measurable ROI.
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Molson Coors Shot “All Stars” for Its TV Campaign
In-House Excellence Awards September 22, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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Demand Metric’s Benchmarks Break DM Myths
Event Recaps September 22, 2025The ANA and Demand Metric shared an exclusive look at the latest findings from Impact Pulse, diving deep into the performance benchmarks that define direct mail excellence.
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How This Company Fostered Employee Togetherness
In-House Excellence Awards September 19, 2025Delta Dental sought to define and communicate its unique strengths as an employer through a refreshed employee value proposition (EVP).
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How This Company Helped Raise Money to Combat Childhood Cancer
In-House Excellence Awards September 17, 2025ALDI partnered with Alex’s Lemonade Stand Foundation (ALSF) to help engage employees in supporting the fight against childhood cancer.
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Inside the Carolina Hurricanes’ SMS Success Story
Pulse July 16, 2025Matt Sutor, VP of marketing at the Carolina Hurricanes, shares how his two-person team built a high-impact SMS strategy — delivering 25 times ROI — and offers actionable insights for other lean teams looking to drive results with SMS.
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Launching Carbon Removal Solutions During Climate Week
B2 Awards June 27, 2025Drax launched Elimini to transform the carbon removals industry, focusing on practical solutions over lofty goals. The campaign used an integrated go-to-market approach, leveraging high-impact placements and strategic partnerships to drive awareness and engagement, positioning Elimini as a leader that is "removing carbon for good."
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Revolutionary Influencer Partnership Redefines B2B Flavor Innovation
B2 Awards June 27, 2025Rubix Foods launched The NEXT Flavor Network, collaborating with foodie influencers to validate pre-trending flavors.
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How the IRC Is Navigating Deep Cuts
Social Impact June 26, 2025Geoff Handy, head of mass market fundraising, North America, at the International Rescue Committee (IRC) discusses how his organization is grappling with funding cuts that helped to support the IRC financially.
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Thermo Fisher Uses TV Advertisement for Powerful Campaign Message
B2 Awards June 26, 2025Thermo Fisher Scientific’s PPD utilized a limited campaign budget for a memorable TV advertisement.
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Creating a Cult Disguised As an Eyewear Company
Event Recaps June 25, 2025CADDIS founder Tim Parr revealed how his eyewear company became a movement by redefining aging and transforming reading glasses from a stigmatized necessity into a badge of honor for consumers over 50.
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Popsockets: From Tangled Headphones to a Lifestyle Rebrand
Event Recaps June 17, 2025PopSockets shared how it is defining its next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting the PopSockets name back in the minds of fans both old and new.
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Popsockets: Transforming a Beloved Product into a Global Lifestyle Brand
Conference Session Videos June 17, 2025In this video, learn how PopSockets shared how it is defining its next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting the PopSockets name back in the minds of fans both old and new.
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Maximizing Marketing Impact: Why Direct Mail Deserves a Place in Every Multichannel Strategy
Event Recaps June 3, 2025U.S. Postal Service and Colorado State University presented newly commissioned academic research analyzing direct marketing’s effectiveness across multiple dimensions — qualitative interviews, large-scale surveys, and field experiments — with a focus on ROI, customer lifetime value, and its role within omnichannel strategies.
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Turning Sunscreen Application into Scoliosis Detection
REGGIE Awards May 27, 2025Competing against much larger hospital systems with greater brand recognition and higher spending power, Akron Children's created SpineScreen — the world's first sunscreen that doubles as a scoliosis screening tool. By transforming a routine summer activity (applying sunscreen) into an opportunity for parents to check for signs of scoliosis.
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This Health Care Company Highlighted the Importance of Quality
REGGIE Awards May 23, 2025The National Association for Health Quality (NAHQ) aimed to shift quality to the forefront of health care professionals’ minds.
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How eos Rekindled Gen Z's Love Affair with Lip Balm
REGGIE Awards May 13, 2025eos Products reclaimed its position as gen Z's favorite lip balm brand through a nostalgia-driven campaign that reunited real couples for a "Second First Kiss."
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Nonprofit Fundraising
ASK Answers April 18, 2025How can nonprofits successfully raise funds for their organization?
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