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Search returned: 447 document(s).
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How to Cultivate an Engaging and High-Performing Work Culture
Leading Edge December 15, 2025All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.
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Find and Keep Great Marketing Talent Using AI-Powered Resources
Webinar Rewinds December 5, 2025In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.
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Three Traits of Effective Modern Leadership
POVs December 1, 2025Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.
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Signals from the Stage
Research Reports November 25, 2025A survey from the 2025 ANA Masters of Marketing Conference by the ANA and The Harris Poll compares “marketer perception” and “public reality” side by side, a unique dual-lens approach that reveals where industry intuition aligns (or diverges) from consumer truth.
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Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees
POVs November 20, 2025With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.
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Achieving the Holy Grail of Marketing Utilizing AI and Beyond
Webinar Rewinds November 19, 2025In this webinar, learn how the rapid onset of AI is transforming the marketing industry with new tools and upskilling needed to achieve optimal success. Speakers shared their invaluable insights on how to harness AI for smarter, more impactful marketing.
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How McDonald’s Celebrates Employees and Highlights Their Diversity
Conference Session Videos November 8, 2025In this video, Elizabeth Campbell, VP of marketing at McDonald’s Corporation, gave an overview of her brand’s “1 in 8” activation, which aimed to grow culture, enhance internal engagement, and spotlight the diversity of the McDonald’s workforce through a series of initiatives meant to celebrate employees.
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Marketing Is in an Existential Crisis with Jay Mandel
On Scope November 6, 2025Jay Mandel, founder of the Marketing Accountability Council, joins On Scope to discuss why it is that many marketers feel burnt out or disenfranchised, unpacking the systemic issues that have led to this growing trend and offering some insight into how we might change course.
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This McDonald’s Activation is Revolutionizing Employee Engagement
Event Recaps November 6, 2025Elizabeth Campbell, VP of marketing at McDonald’s Corporation, gave an overview of her brand’s “1 in 8” activation, which aimed to grow culture, enhance internal engagement, and spotlight the diversity of the McDonald’s workforce through a series of initiatives meant to celebrate employees.
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How McDonald’s Builds an Inclusive Culture by Honoring Past and Present Employees
Event Soundbites November 6, 2025Connecting a “1 in 8” community of crew alumni has allowed McDonald’s to promote inclusion from the inside out.
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Agency Feedback and Performance Evaluation
ASK Answers October 16, 2025How can I give my agency effective, actionable feedback?
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Measuring Marketing Capability Impact Report
Knowledge Partners October 14, 2025An initiative by the WFA Marketing Capability Forum and Oxford sought to identify and define the best and next practices in measuring marketing capability and codify practical learnings for capability leaders to embrace.
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Social Media Marketing Calendar 2026
Tools October 2, 2025Use this tool to organize and communicate all of your social media marketing activities.
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Employee Holiday Calendar 2026
Tools October 2, 2025Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.
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Kia America: Building Cross-Functional Teams to Support Launch Campaigns
Event Recaps October 2, 2025For large-scale launch campaigns, the marketing operations team at Kia creates bespoke cross-functional teams fit for purpose. Kia explained its approach to organizational design based on campaign needs.
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Top 10 Updates: 2025 SAG-AFTRA Commercials Contract
Knowledge Partners September 24, 2025DLA Piper’s Stacy Marcus breaks down the top ten updates from the new 2025 SAG-AFTRA Commercials Contract, including digital use, AI, editing rights, and more.
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How Companies Can Foster and Support Their Employees
Leading Edge September 16, 2025To create compelling ads that engage consumers, marketers first need to look inside their organizations. Resonating effectively with consumers requires resonating with their own employees to booth productivity and collaboration internally. Teams work better together, for instance, when they feel comfortable brainstorming and finding ways to innovate and proactively evolve.
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Improving Marketing Ops at Scale with athenahealth + monday.com
Webinar Rewinds September 16, 2025athenahealth’s marketing team was facing serious challenges — fragmented tools, siloed processes, and limited visibility across teams. In this webinar, learn how athenahealth transformed its marketing operations using monday.com, while also guiding teams through the cultural shift required to make it stick.
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Are CMOs Facing an Existential Threat?
Trends and Technology September 12, 2025After several years of CMOs and senior marketers being implored to focus on their company's financial goals and speak the language that upper management understands, the situation is getting worse. According to a recent report from McKinsey & Co., just 31 percent of CMOs thought their bosses understood their role, and a paltry 30 percent say their organizations have a clear view of marketing ROI.
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ETS: Redefining KPIs with Durable Skills in the Age of AI
Event Recaps September 9, 2025ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.
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