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Search returned: 214 document(s).
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What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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Do TV and Streaming Ads Drive Sales?
Partner Content November 20, 2025While marketers know multiscreen TV — both traditional and streaming — drives brand awareness, it has seldom been easy to demonstrate its direct influence on sales and business outcomes. Amid the expansion of social media, artificial intelligence, and data, brand marketers need to prove the value of their TV media spending just as they do with their digital campaigns.
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How Marketers Can Foster Trust Amid the Rise of AI
Partner Content November 18, 2025The brands that garner trust in an era increasingly dominated by artificial intelligence show up consistently, with a clear, distinct voice and a trusted digital footprint. But like relationships people have with their friends and family, trust takes time to cultivate and is built methodically through acts of service.
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How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
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The New CFO Mandate for Marketers
Partner Content November 4, 2025Agencies can't control inflation, interest rates, or client budget cuts. But they can control how well they manage spending and the cash available to invest in the business. Agencies that continue to rely on manual accounts payable processes will struggle with visibility, inefficiency, and profitability.
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What Happens When Marketers Fail to See the Forest for the Trees
Partner Content October 28, 2025A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.
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Direct Mail as a Data-Driven Performance Channel
Partner Content October 16, 2025Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.
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Why Marketers Need Alignment (Not More Data)
Partner Content October 9, 2025The growing complexity of the marketing data landscape only increases the risk of misalignment. Customer journeys span dozens of touchpoints across digital, offline, and partner channels. When the data and its interpretations don't align, organizations lose the clarity they need to act decisively.
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The Art of Creative Feedback
Partner Content October 7, 2025Marketing managers often hesitate to provide feedback on a creative project. They want to be helpful, of course, but don't want to clog the creative flow. The ultimate solution for marketers is to shift their focus from telling creative teams that something needs to be fixed to pointing out the problem(s).
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Why Playing It Safe Is No Longer Safe for Pharma Marketing
Partner Content October 2, 2025The pharmaceutical industry's reliance on formulaic messaging and clichéd imagery is no longer enough to capture attention, let alone drive action. Consumers are taking more control of their health, approaching their wellness with a more holistic view, and expecting brands to meet them wherever they reside.
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Why Marketing Data (Not Just Strategy) Holds the Key to Boosting ROI
Partner Content September 30, 2025In the hypercompetitive world of marketing, the pursuit of optimal ROI often feels like chasing a mirage. Marketers obsess about strategy, ad creative, and channel allocation, but tend to overlook a foundational element that dictates the success of every campaign: data quality.
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The New Playbook for Live Sports Advertising
Partner Content September 25, 2025While connected TV (CTV) remains the center of gravity for live sports, it's no longer the only screen in town, as fans engage with games in multiple layers. What used to be a single broadcast has evolved into a cross-platform narrative that stretches across myriad channels and continues long after the match ends.
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Beyond Evaluation
Partner Content September 23, 2025Despite the growing acceptance of client-agency team performance evaluations, the discipline to act upon the results remains a challenge. The failure to respond calls into question the value of the entire exercise, but both sides of the table are eager to find ways to improve the process.
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Radio Pumps Up Marketing Effectiveness
Partner Content September 18, 2025Under increasing pressure to drive measurable results, advertisers are forcing themselves to choose between branding and performance marketing. The beauty of audio — especially radio — is that it makes it easy for ad buyers to achieve ROI for both.
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How Brands Yield Better Returns from Creative Dividends
Partner Content September 16, 2025Marketers love to talk about creativity, but their confidence is another story. A recent survey shows that 41 percent of marketers still see creativity as a risk, which holds brands back from making bold, emotionally driven work that can boost engagement and expand their audiences. To reverse course, marketers need a new toolkit.
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Five Steps to Irresistible Direct Mail Campaigns
Partner Content September 11, 2025Direct mail marketing offers a tangible way to engage consumers who are increasingly fatigued by digital ads. By integrating physical mail with digital technologies, marketers can create memorable campaigns that cut through the digital noise and encourage customer interaction.
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Better Data Hygiene Boosts Customer Conversion and Retention
Partner Content August 26, 2025As developing clean, ready-to-use data becomes a bigger challenge for marketers, the move to more structured and standardized data lakes is helping brands and organizations boost meaningful, timely customer engagement and achieve a higher marketing ROI.
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A Step-by-Step Guide to Effective Omnichannel Marketing
Partner Content August 19, 2025Direct mail cuts through digital fatigue by combining physical touchpoints with smart tech — QR codes, PURLs, CRM data, and automation tools — to drive action. Learn how to build omnichannel campaigns that boost engagement, increase conversions, and deliver measurable results.
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The Heavy Costs of Shortchanging Marketing Procurement
Partner Content August 5, 2025To bolster the value of marketing procurement and improve its methodology, companies need a dedicated plan. The Sweet Spot Framework fits the bill. Under the framework, success is no longer about savings at any cost, it's about facilitating outcomes.
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The Can't-Miss Benefits of Direct Mail in Omnichannel Strategies
Partner Content July 29, 2025Digital ad fatigue is rising, with gen Z wanting to spend less time looking at screens and engagement rates dropping. Enter direct mail. Tactile, targeted, and tech-enhanced, modern mail drives greater emotional impact, improved ROI, and complements digital for deeper consumer connections and lasting brand loyalty.
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