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Search returned: 208 document(s).
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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big
Leading Edge December 17, 2025mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.
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Advertisers Jockey for Position in the Gaming Sector
Trends and Technology November 21, 2025While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.
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CEO Chad Tons on Leveraging Gaming and Influencer Partnerships
Pulse November 4, 2025Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.
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How Milk Spotlights Women in Sports
Event Recaps November 3, 2025During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the “Got Milk?” campaign.
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Marketing and Gaming
ASK Answers October 22, 2025How can marketers spread awareness of their brands through gaming?
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How to Level Up Your Marketing with Gaming
POVs October 15, 2025For brands bold enough to play, there is a multi-billion dollar business opportunity through in-game advertising. Ensure your brand is poised to go for the high score with these tips on how to power up your video game presence.
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Gaming Is a Bridge in an Age of Technological Isolation
Leading Edge October 14, 2025Amit Monheit, co-founder and CEO of Odeeo, discusses why marketers should leverage the gaming space.
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How mio Hijacked Twitch Culture to Fuel Engagement and Sales
In-House Excellence Awards September 15, 2025To connect with the notoriously ad-averse Twitch community, mio embedded itself into native platform behaviors rather than interrupting streams with traditional advertising, generating thousands of organic brand mentions and boosting engagement by 88 percent in Twitch chats.
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How to Cut the In-Game Marketing Spend Gap
Leading Edge September 4, 2025Omri Argaman, CMO/CGO of Zoomd, discusses the real value of in-game advertising.
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This Paper Products Brand Tackled the Turkish Market with Social Media
Smarties Awards August 29, 2025Turkish toilet paper brand Solo leveraged TikTok, as well as mobile gaming, to market a new product line.
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HP Targets Gamers Through Amazon’s Streaming Services
Smarties Awards August 28, 2025HP leveraged Amazon ads to create a multi-channel campaign for its gaming laptop.
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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds
POVs August 27, 2025From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.
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Google Takes Over the Las Vegas Sphere for Its New Phone
Smarties Awards August 26, 2025Google, a sponsor of The Game Awards, took over the Las Vegas Sphere with mobile game characters to promote its new foldable phone.
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AT&T Leverages the Fortnite Platform to Appeal to Gamers
Smarties Awards August 25, 2025The telecommunications brand created custom maps within the video game to show players how its fiber capabilities could enhance their gaming.
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This Turkish Company Pitched Its Appliances with a Video Game
Smarties Awards August 21, 2025Arçelik leveraged gamification to promote sales of its smart cooking devices.
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How Durex Boosted Sales by Creating the “Netflix and Chill” of E-Sports
Smarties Awards August 18, 2025Condom brand Durex tapped into the e-sports culture in China and used clever messaging to help navigate advertising restrictions and generate significant buzz on social media.
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Streaming Success: What Gamerhood Teaches Us About Modern Engagement
Event Recaps August 17, 2025During a session at an August 2025 meeting of the ANA’s Content Marketing Committee, insurance provider State Farm discussed its effort to engage gen Z and learnings from that undertaking.
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How Olips Engaged Gamers with Experiential Marketing and a Shrewd Sponsorship
Smarties Awards August 15, 2025In an effort to drive engagement with the gaming community, Olips hosted gaming events and became a sponsor of a popular esports team.
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Domex Creates a Branded Game for a Reality Show
Smarties Awards August 13, 2025Domex transformed the typically passive TV viewing experience of Bigg Boss Malayalam into an interactive transmedia campaign by introducing "Toilet Wars," a branded game that challenged contestants on the show while simultaneously allowing viewers to participate via QR codes.
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MPL Meets Hispanic Consumers Where They Are
Smarties Awards August 13, 2025Mobile Premier League (MPL) leveraged data analytics to identify Hispanic Americans as its most engaged user segment and developed a culturally relevant programmatic campaign targeting the top five states with the highest Hispanic populations.
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