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Marketing News Quiz for December 6, 2025

Marketing News Quiz December 6, 2025

In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.

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Burger King Rolls Out SpongeBob Movie Menu

Marketing News December 1, 2025

Burger King on Monday announced it is partnering with "The SpongeBob Movie: Search for SquarePants" to launch the SpongeBob Menu. The new menu, pegged to the holidays, features a limited-edition collection of sea-inspired menu items based on SpongeBob movie characters. "The SpongeBob Movie: Search for SquarePants" hits theaters December 19.

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Why Earned Media Is the New Growth Engine for Challenger Brands

Leading Edge November 17, 2025

With rising ad costs and declining ROI, more brands are shifting efforts toward earned media channels such as influencers, reviews, and affiliate partnerships. Supported by data from recent influencer marketing reports, this article explores how brands can harness these channels to drive growth, build trust, and sustain long-term engagement.

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Retail Media Networks

ASK Answers November 5, 2025

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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Macy's, Marvel, and the NBA Team Up for New Spider-Man Collection

Marketing News October 21, 2025

Macy's, Marvel, and the NBA are collaborating for a special-edition Spider-Man collection that features apparel, accessories, and home décor. The launch comes as the NBA season tips off Tuesday night and ahead of Spidey's return to the Macy's Thanksgiving Day Parade this year.

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Marketing News Quiz for October 11, 2025

Marketing News Quiz October 11, 2025

In this week's marketing news quiz: A new digital ad platform from a payments company, how online sales are shaping up for the upcoming holiday season, the first brand refresh in more than a decade from Domino's, and more.

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PayPal Rolls Out PayPal Ads Manager

Marketing News October 10, 2025

Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.

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CeraVe Tapped as NBA's Official Skincare Partner

Marketing News October 6, 2025

Skincare brand CeraVe and the NBA on Monday announced a multiyear partnership, making CeraVe the basketball league's Official Skincare and Haircare Partner. CeraVe, which offers a full line of skincare and dermatological products, will engage NBA fans through custom content and on-site activations at league events.

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Mastercard Introduces Mastercard Commerce Media

Marketing News October 3, 2025

Mastercard on Wednesday announced the launch of Mastercard Commerce Media, a digital media network that leverages Mastercard's permissioned data and technology to provide more personalized offerings for advertisers. The launch marks Mastercard's foray into retail media, one of the fastest growing advertising vehicles.

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Six Focus Areas from ANA’s 2025 Retail Media Internal Management Guide

Leading Edge October 3, 2025

Retail media networks are on the rise, causing many companies to rethink strategies and organizational structures. The ANA’s September 2025 Retail Media Internal Management Guide outlines some of the challenges and best practices for retail media.

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Coca-Cola and 'Star Wars' Join Forces for New Marketing Campaign

Marketing News July 1, 2025

It's a collaboration of epic proportions. Coca-Cola and Disney are extending their decades-long partnership with a new, multifaceted ad campaign that taps into consumers' insatiable appetite for all things "Star Wars."

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Turning Data into Dollars: Measurement That Moves the Needle

Event Recaps June 26, 2025

During a session at a June 2025 Commerce Marketing Committee meeting, Dollar General Media Network and Goodway Group discussed preferred media channels and tips for measuring incrementality.

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Turning Super Bowl Parties into Brand Growth Opportunities

REGGIE Awards May 19, 2025

Snickers leveraged its NFL partnership to address household penetration declines by positioning the candy bar as an essential part of Super Bowl celebrations.

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Marketing News Quiz for April 19, 2025

Marketing News Quiz April 19, 2025

In this week's marketing news quiz: Beyoncé checks out, Chili's trolls McDonald's, Hostess hands out snacks, and more.

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From Amazon with Love: What James Bond’s New Home Means for Marketers

POVs March 26, 2025

Amazon’s recent purchase of the James Bond franchise is a marketing supernova that is sure to provide advertisers many interesting opportunities. In this POV, Mike Berberich looks at five brand partnership scenarios that will leave our industry shaken and stirred.

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'Minecraft' Adds McDonald's to the Menu

Marketing News March 24, 2025

Video game "Minecraft" is partnering with McDonald's to promote "A Minecraft Movie," which premieres in theaters on April 4. The latest in a series of partnerships between big brands and gaming companies, the collaboration features "Minecraft"-themed meals along with collectible figurines.

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How to Bridge the Gap in Retail Media Measurement

Knowledge Partners March 7, 2025

Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.

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Commerce Trends and Predictions

Event Recaps February 26, 2025

Crafted shared its latest commerce predictions and trends, including the increasing role of user-generated content in retail media and how brands can seamlessly integrate creator content into retailer paid media.

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