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Search returned: 265 document(s).
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Pinterest to Acquire tvScientific
Marketing News December 15, 2025Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.
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Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
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Audio Advertising Gets Some Fine Tuning
Trends and Technology December 3, 2025Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.
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Marketing Measurement Glossary
Knowledge Partners December 3, 2025The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.
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Attribution Is Broken — Here’s How to Fix It | On Scope
Podcast Clips November 18, 2025Paul Boruta, founder and CEO at Slingwave, explains why attribution is not working for marketers and shares his thoughts about how to chart a new course, including leaning into what he refers to as the “three pillars of incrementality.”
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How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
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Knowing the Difference Between Interesting Data and Useful Data | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his tip for how to tell the difference between an interesting datapoint and a datapoint that is meaningful to driving business outcomes.
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ANA Report Shows Major Efficiency Gains in Programmatic Ad Spending
Marketing News November 6, 2025Marketers are getting a better handle on their programmatic ad spending. The ANA on Wednesday released its "Q3 2025 Programmatic Transparency Benchmark" study, showing that marketers have reclaimed $13.6 billion in working media value. For the first time, the Benchmark has introduced Brand Safety and Suitability metrics
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How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
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How Newell Brands Used Generative AI to Unlock Insights
Event Soundbites November 5, 2025Speed to insight was a challenge that Newell Brands cost-effectively addressed with generative AI.
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The New CFO Mandate for Marketers
Partner Content November 4, 2025Agencies can't control inflation, interest rates, or client budget cuts. But they can control how well they manage spending and the cash available to invest in the business. Agencies that continue to rely on manual accounts payable processes will struggle with visibility, inefficiency, and profitability.
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How to Leverage Creative Science to Drive Brand Performance with Uber
Webinar Rewinds November 4, 2025Creative is no longer just about aesthetics — it’s a performance driver. This webinar explored "Creative Science," Kargo’s trademarked approach that fuses premium creative with data to deliver measurable, full-funnel impact.
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TV Measurement Hits Prime Time: Smarter Data, Bigger Impact
Webinar Rewinds November 4, 2025In this webinar, discover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes. In this session, you’ll explore.
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How Esquire Bank Is Transforming Marketing Leadership in an AI Era
Conference Session Videos November 4, 2025In this video, Kyall Mai from Esquire Bank shared a blueprint for transforming marketing leadership to thrive in the AI era through mindset shifts, organizational reinvention, and hyper-personalization.
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Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement
Webinar Rewinds November 3, 2025In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.
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Improving Cross Media Measurement with Aquila
Conference Session Videos November 2, 2025Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. In this video, Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.
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How Newell Brands Harnesses AI for Insights, Growth, and Commercial Excellence
Conference Session Videos November 1, 2025In this video, learn how Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.
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What Happens When Marketers Fail to See the Forest for the Trees
Partner Content October 28, 2025A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.
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A SaaS-Based MMM Approach Means Innovating in Volatile Times
Leading Edge October 13, 2025T.S. Kelly, Arima's managing director U.S., discussed embracing marketing mix modeling during a time when budget and channel mix decisions are under heightened scrutiny.
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How Marketbridge Helps Marketers See What They’re Missing
Pulse October 13, 2025As chief analytics officer at Marketbridge, Andy Hasselwander has spent his career helping brands move beyond surface-level metrics to uncover what truly drives performance. Ahead of his session at ANA’s Reclaiming Quality in Go-to-Market: Imperatives for Marketing and Measurement, hosted by Marketbridge on October 28 in Bethesda, Maryland, Hasselwander shares how marketers can refine their measurement strategies to reveal deeper, more actionable insights.
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