Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 1059 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Instagram Launches Reels App for TV

     Marketing News   December 17, 2025  

    Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.

    view

  • mio’s Twitch Takeover: A Zero-Media Campaign That Won Big

     Leading Edge   December 17, 2025  

    mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.

    view

  • Report: TikTok Outpaces Instagram and Facebook Engagement

     Leading Edge   December 16, 2025  

    Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.

    view

  • Pinterest to Acquire tvScientific

     Marketing News   December 15, 2025  

    Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.

    view

  • The Case for a Dedicated YouTube Budget

     Leading Edge   December 12, 2025  

    John Cobb, EVP general manager at Cadent VuePlanner, discusses why all marketers should have a budget for YouTube.

    view

  • How to Advertise with More Character

     Trends and Technology   December 12, 2025  

    Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.

    view

  • How B2B Marketers Are Starting to Humanize Their Messaging

     B2B   December 10, 2025  

    As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.

    view

  • NBCUniversal Renews Creator Program for 2026 Winter Olympics

     Marketing News   December 5, 2025  

    NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.

    view

  • Snapchat Rolls Out Winter Village

     Marketing News   December 3, 2025  

    Snapchat is getting into a wintry mix. The social networking app on Monday introduced Snapchat Winter Village, an augmented reality platform that brings together three luxury brands — BOSS, Chopard, and Lancôme — within an immersive digital village.

    view

  • How Maybelline Changed the Face of Beauty for Asian Americans

     Multicultural and Inclusive Marketing Awards   November 25, 2025  

    Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.

    view

  • Children Online: The New Rules of the Road

     Webinar Rewinds   November 22, 2025  

    From social media restrictions to age-appropriate design codes, lawmakers across the country are rewriting the playbook for how companies engage with young users. This webinar broke down what is driving this new wave of legislation and enforcement and what it means in practice.

    view

  • SMBs See Higher ROI with Multichannel Strategies

     Leading Edge   November 19, 2025  

    Taradel’s 2025 Small Business Marketing Survey reveals small businesses are embracing multichannel strategies, integrating digital and direct mail, increasing ad spend, and using DIY tools to drive growth.

    view

  • Putney Empowers Juneteenth Education with AI

     Multicultural and Inclusive Marketing Awards   November 19, 2025  

    Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.

    view

  • Reddit as a Marketing Tool

     ASK Answers   November 19, 2025  

    How can my brand connect with consumers on Reddit?

    view

  • Here's How to Write Better Social RFPs

    Leading Edge   November 17, 2025  

    Today, too many social RFPs read like a Costco receipt: a long checklist and not a recipe in sight. If you want a partner who can think with you, lead with you, and help you build a sustainable, scalable, agile social practice at scale, the RFP must change. Here’s what clients are getting wrong and how to fix it.

    view

  • Intuit Study Reveals Average Small Business Marketing Budget

     Leading Edge   November 17, 2025  

    Intuit SMB MediaLabs’ 2025 Small Business Advertising Trends Report reveals how small businesses are prioritizing advertising, embracing social media dominance, and leveraging martech for measurable ROI.

    view

  • How Albertsons Built Social Presence for Its Private Label Brands

     Event Recaps   November 16, 2025  

    Albertsons partnered with Linqia to transform its private label brands into social-first identities, leveraging creators, community management, and celebrity partnerships to build engagement and emotional connections.

    view

  • Is Heinz Verified Becoming the New Michelin Star (With Help from Local Creators)?

     Event Recaps   November 15, 2025  

    During a session at a November 11 meeting of the ANA’s Commerce Marketing and Media Committee, audience members learned how Heinz partners with local food influencers to assist independent restaurants and reinforce its association with quality.

    view

  • Leveraging Creators in the Travel Industry: Expedia’s Story

     Event Recaps   November 13, 2025  

    During a session at a November 11, 2025 meeting of ANA’s Influencer Marketing Committee, attendees learned how Expedia undertook to make itself a destination for creators’ travel-inspired content from Georgia Goodwin, chief client officer at Digital Voices, Expedia’s agency partner in the effort.

    view

  • Study: AI Integration Surges Among SMBs, Email Regains Importance

     Leading Edge   November 12, 2025  

    Seventy-two percent of new SMB owners plan to adopt AI in 2025, Constant Contact reports. Despite heavy reliance on social media, email marketing is regaining traction for ROI, retention, and conversions.

    view

1234567 >>  Last (50)