Influencer Marketing Committee Meeting

Announcements & Introductions (11:00 a.m. –11:15 a.m. ET)

Session 1: Stitch Fix’s Full-Funnel Influencer Strategy (11:15 a.m.–11:50 p.m. ET)
Influencer marketing isn’t just for top-of-funnel awareness anymore; it’s driving measurable business outcomes across every stage of the customer journey. In this session, Stitch Fix will share how it’s evolved its influencer program from brand storytelling to a full-funnel performance engine. Learn how the company blends creator partnerships with data-driven targeting, attribution, and conversion measurement. And discover how Stitch Fix activates creators to build trust, move audiences seamlessly from social discovery to purchase, and deliver consistent ROI in an increasingly competitive retail landscape.

Speakers:
Alexandra Pellicano, Director, Brand Marketing, Stitch Fix
Holland Bent, SVP, Head of Development, Billion Dollar Boy


Session 2: Creating Commerce Through Content: How Expedia’s Travel Shops Drove Results Through YouTube (11:50 a.m.–12:30 p.m. ET)
46% of Gen Z and 35% of millennials prefer social media over traditional search engines. TikTok has emerged as a platform to gather quick tips and tricks, but YouTube remains the powerhouse platform for travel content as it leads the way for long-form storytelling, in-depth reviews, and beautiful destination shots that can be watched on CTV big screens. As Gen Z and Millennials increasingly turn to social platforms for travel inspiration, brands must meet them with content that informs, entertains, and converts. In this session, learn how Expedia used long-form YouTube content and trusted creators to launch Travel Shops – shoppable in-app storefronts curated by influencers. Hear how the campaign turned inspiration into action and drove results during Black Friday.

Speaker:
Georgia Goodwin, Chief Client Officer, Digital Voices