Masters Press Coverage
The 2025 ANA Masters of Marketing Conference continues to shape the future of the industry, sparking national and global media attention on how marketers are reinventing growth in the age of AI. From bold leadership announcements to groundbreaking research and thought leadership, coverage from outlets like Forbes, Ad Age, Adweek,MediaPost, The Drum, and more highlights the industry’s most influential voices and ideas coming out of Masters. Explore recent headlines below.
ANA 2025 Masters of Marketing Features
- Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs (Forbes)
- May the Agentic Force Be With You: What the ANA Masters Inspired Me to Build (MediaVillage)
- How CMOs are confronting a future defined by AI and reinvention (Ad Age)
- What’s Next for Marketers — After ANA Masters and Beyond AI – Insights, Commentaries & Articles (Internationalist)
- PwC and ANA launch landmark study proving marketing’s direct link to shareholder value (Drum)
- Shell's Dean Aragón to succeed P&G's Marc Pritchard as ANA chair (Ad Age)
- EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair (Adweek)
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data (MediaPost)
- Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future (Adweek)
- ANA Masters Aims to Stop Looking Back (Adweek)
Additional Sessions and Perspectives Coverage
- GM marketing leader makes a case for taking brand strategy control back from agencies (Ad Age)
- NFL CMO defends Bad Bunny Super Bowl halftime show and explains the league’s inclusive marketing (Ad Age)
- 'Bad Bunny is f--king awesome': NFL CMO defends halftime show (Axios)
- Adobe’s Lara Balaz (Breaking and Entering)
- GM’s Norm de Greve (Breaking and Entering)
- Newell Brands’ Melanie Huet (Breaking and Entering)
- P&G’s Marc Pritchard (Breaking and Entering)
- ANA Board Announcement (Breaking and Entering)
- GM CMO Transforms $1B Budget Cut into Marketing Revival (Franetic )
- GM's Marketing AI Is 80% Of The Way There (MediaPost)
- P&G's Pritchard: Campaigns Wear In, Not Out (MediaPost)
- Make an impression: how video is reshaping the consumer journey (The Drum)
- Brian Lesser’s blueprint for reinvention at WPP Media is not to buy, but to build (The Drum)
- Andrew Swinand thinks 90% of AI investment is rubbish – and he might just be right (The Drum)
- Cognitiv bets on Europe as contextual AI comes of age (The Drum)
- Kantar’s Jeff Greenspoon on growth, AI & why company’s center of gravity is shifting west (The Drum)
- From culture to conversion: inside TikTok’s B2B marketing playbook (The Drum)
- From CMO to president: how Melanie Huet is redefining marketing leadership at Newell Brands (The Drum)
- Walmart pushes retail media full-funnel with CTV, influencers and in-store screens (The Drum)
- The real B2B revolution is emotional: inside LinkedIn’s ‘Buyability’ blueprint for growth (The Drum)
- How Carl’s Jr & Hardee’s media director Scott Sutton is rewriting rules of QSR marketing (The Drum)
- Mastercard’s next chapter: how brand power is driving its B2B boom (The Drum)
- How General Motors CMO turned a $1bn budget cut into marketing’s greatest rebuild (The Drum)
- Marc Pritchard: Why marketing’s old rules still work in a new world (The Drum)