Conference Agenda

Global CMO Growth Council Priority working teams will meet to review progress, commit to actions, and agree on game changing initiatives to pursue in 2026. These sessions are open to Growth Council Summit Delegates only. Please select one working team session to attend, from the list below:

BRAND, CREATIVITY AND MEDIA WORKING GROUP

Focus: Driving business growth by growing marketing’s impact.

DATA, TECHNOLOGY AND MEASUREMENT WORKING GROUP

Focus: Driving business growth through MarTech and media optimization.

TALENT AND MARKETING ORGANIZATION WORKING GROUP

Focus: Building the pipeline for next-gen marketers and revitalizing today’s professionals.

INCLUSIVE AND SUSTAINABLE MARKETING WORKING GROUP

Focus: Driving business growth that is more sustainable and inclusive.

BUSINESS-TO-BUSINESS WORKING GROUP

Focus: Elevating the role of B2B marketing.

SMALL TO MID-SIZED COMPANIES WORKING GROUP

Focus: Identifying the unique challenges and opportunities for driving business growth among SMCs.

GLOBAL CMO GROWTH COUNCIL DELEGATE DINNER (OFFSITE) - Private Invite Only

Breakfast will be provided from 8:00 to 9:00 a.m. and a boxed lunch will be provided directly following the conclusion of the meetings.

ANA MARKETING CAPABILITIES COUNCIL

The Council is open to ANA Member client-side marketers seeking to collaborate on strategies that enhance Learning and Development (L&D) and drive industry advancements.

AI AND MARTECH JOINT COMMITTEE MEETING

This AI and MarTech Joint Committee Meeting will explore the evolutionary opportunities members are pursuing in applying AI to collectively improve their technology stacks and optimize the talent and processes necessary to operationalize their marketing efforts at scale. Learn more.

Please note that this session is now full and cannot accept additional registrations.

BRAND MANAGEMENT COMMITTEE + OPEN COMMUNITY

B2B COMMITTEE

The B2B Committee focuses on the unique challenges facing B2B marketers, including branding, product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI, and more. The committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations.

This session is open to all ANA members. Learn more.

INCLUSIVE MARKETING PRACTICE

The Inclusive & Sustainable Marketing Practice will demonstrate how business growth is unlocked by marketing to every consumer while integrating sustainability across the marketing ecosystem. Leading marketers will share best practices and case studies on driving inclusion and reducing environmental impact through insights, creative, media, and measurement.

This session is open to all in-person attendees. Learn more.

MARKETING OPERATIONS AND TRANSFORMATION FORUM

The Marketing Operations and Transformation Forum focuses on the foundation of an organization’s overall marketing strategy and operations. A convergence of people, process, technology, and data, Marketing Operations is the essential center of excellence that allows organizations to not only meet the marketing challenges of today, but position brands to address evolving consumer behavior in the future.

This session is open to all ANA members. Learn more.

ANA MEDIA AND MEASUREMENT LEADERSHIP COUNCIL (MMLC)

The ANA’s Media and Measurement Leadership Council is an activist group of brand advertisers’ Chief Media and Research Officers who are responsible for the effective deployment of media expenditures and measurement tools to support investments. The MMLC identifies and solves key industry challenges to drive advertiser value and growth, utilizing working groups that foster member collaboration and mentorship.

In this meeting, we will discuss active MMLC initiatives, including (but not limited to) retail media (measurement and internal organizational alignment), influencer marketing (optimizing investment), cross-media measurement (ANA's Aquila), CTV measurement, sustainable media practices, and AI in media planning.

This session is open only to active members of the council. If you wish to join the MMLC and lead media and/or media measurement at your brand, please email Jason Trubowitz at jtrubowitz@ana.net.

DATA ANALYTICS COUNCIL

Join marketing and data leaders for Changing the Industry: Bold Initiatives in Measurement & Data, a half-day program dedicated to the future of outcome measurement and the initiatives that power it. This dynamic session will explore how the industry is advancing MMM 4.0, applying AI and data maturity models, unlocking the potential of all-party data, and strengthening brand trust through governance and ownership. Featuring insights from top marketers — including Gülen Bengi, Chief Media Officer at Mars — alongside interactive roundtables, the program combines case studies, member perspectives, and practical tools. Attendees will leave with actionable strategies, fresh insights, and a clear vision for elevating measurement and data practices to drive growth.

This session is open to all ANA members. Learn more.

GOLF TOURNAMENT (Sponsored by SAP Emarsys)

Join us for a round of golf! Tee off amidst stunning scenery and friendly competition. Whether you're a seasoned golfer or a novice, our tournament offers a chance to network and experience the thrill of the game!

**If you plan on renting clubs on property, please email or call Anthony Miller amiller@shinglecreekgolf.com Phone: 407-996-0845 between 10/1/25 and 10/19/25 to secure and pre-pay for your clubs.**

(Lunch available for players on the course at 12:00 p.m.)

PICKLEBALL TOURNAMENT (Sponsored by ITG) **SOLD OUT**

Due to capacity, registration is now closed. Please join the waitlist here.

Get ready for intense matches, strategic plays and contagious excitement. From seasoned pros to eager newcomers, there's a division for everyone. With multiple courts in action, the energy is electric as players compete for victory!

(Lunch available for players on the court at 12:00 p.m.)

CANNES LIONS DECONSTRUCTED: TRENDS FROM THE 2025 CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

This session, backed by research and insights from industry thought leaders, offers a glimpse into the creative trends emerging from this year's Lion-winning work and reveals how the smartest brands are adapting to change and what it takes to succeed in today's landscape.

The festival’s 26,000+ award submissions and over 1,000 Lions awarded underscored the scale and diversity of creativity and innovation in the marketing industry in 2025. Join us as we explore how these trends are reshaping and redefining the very essence of creative communications. Discover the innovative ideas, strategies, and technologies that are setting new benchmarks for excellence and paving the way for the future of the industry.

Fiorenza Plinio

Global Head of Creativity LIONS

Seating for these sessions is first come first served. 

LOOPED IN: HOW RETAIL MEDIA IS EVOLVING OFFSITE MEDIA EXPERIENCES & OUTCOMES (presented by Walmart Connect) 

Retail media’s influence no longer stops at the retailer’s own properties. In this session, Walmart Connect will show how it’s extending first-party customer insights to offsite channels – making media easier to access, more efficient, and more measurable. Industry leaders from VIZIO and Omnicom Media group will share a real-world look at how consolidated streaming and CTV offerings, new media partnerships, and closed-loop reporting are helping brands reach high-value audiences with greater precision and accountability.

Moderator: Ryan Mayward

SVP of Retail Media Sales Walmart Connect

CONTEXT THAT CONVERTS: DRIVING FULL-FUNNEL IMPACT IN CTV (presented by Viant) 

Field Garthwaite

CEO IRIS.TV

THE TACTILE ADVANTAGE: STRATEGIES ON CREATING SUCCESSFUL OMNICHANNEL CAMPAIGNS WITH DIRECT MAIL (presented by USPS)

When the marketing world is going digital, the USPS is here to remind that direct mail is still a viable part of a marketing campaign. The USPS commissioned research, alongside Jonathan Zhang, Ph.D., that proves the value of direct mail when used in an omnichannel campaign. In this session, you will hear new insights as published in MIT Sloan Management Review such as:

• In-depth insights from interviews with 30 senior marketing executives
• Fresh consumer perceptions around brand engagement and digital fatigue
• Campaign Data Meta-Analysis results on impacts of frequency, brand impact, and industry type
• Media case study results highlighting media channel costs, ROAS, and cost per acquisition

Join the USPS in this session to learn best practices on how to leverage the power of direct mail in your next marketing plan and strategy.

Sheila Holman

VP Marketing USPS

CREATING THE PERFECT RECIPE FOR SUCCESS WITH AMEX AND FX’S THE BEAR (presented by Disney Advertising)

Jill Hamilton

VP, Global Media AMEX

UNLOCKING GROWTH – HOW AI IS REDEFINING MARKETING TALENT (presented by ANA Educational Foundation)

Welcome Remarks:

Seating for these sessions is first come first served. 

LOOPED IN: HOW RETAIL MEDIA IS EVOLVING OFFSITE MEDIA EXPERIENCES & OUTCOMES (presented by Walmart Connect)

Retail media’s influence no longer stops at the retailer’s own properties. In this session, Walmart Connect will show how it’s extending first-party customer insights to offsite channels – making media easier to access, more efficient, and more measurable. Industry leaders from VIZIO and Omnicom Media group will share a real-world look at how consolidated streaming and CTV offerings, new media partnerships, and closed-loop reporting are helping brands reach high-value audiences with greater precision and accountability.

Moderator: Ryan Mayward

SVP of Retail Media Sales Walmart Connect

CONTEXT THAT CONVERTS: DRIVING FULL-FUNNEL IMPACT IN CTV (presented by Viant)

Field Garthwaite

CEO IRIS.TV

THE TACTILE ADVANTAGE: STRATEGIES ON CREATING SUCCESSFUL OMNICHANNEL CAMPAIGNS WITH DIRECT MAIL (presented by USPS)

Sheila Holman

VP Marketing USPS

CREATING THE PERFECT RECIPE FOR SUCCESS WITH AMEX AND FX’S THE BEAR (presented by Disney Advertising)

Jill Hamilton

VP, Global Media AMEX

UNLOCKING GROWTH – HOW AI IS REDEFINING MARKETING TALENT (presented by ANA Educational Foundation)

Welcome Remarks:

Toby Byrne

President, Media Solutions A+E Global Media

Little Steven & The Disciples of Soul

This format is inspired by moves from Pilates and yoga to give you a total body workout that brings the physical and mental benefits of connecting your movement to the music! With a focus on mind/body connection, flexibility, mobility, and core strength, it’s the perfect class for every age and fitness level!

*Participation limited to 30 spots* Event App will open on 10/13/25

TURN CUSTOMER INDECISION INTO OPPORTUNITY

Abhishek Jadon

Vice President, Global Media Transformation PepsiCo

OPENING REMARKS

Bob Liodice

CEO ANA

OPENING KEYNOTE: FULL PERSPECTIVE ON ULTIMATE AI INNOVATION

This opening keynote will offer everything you wanted to know — and perhaps much more —about Artificial Intelligence. Is it the biggest hype of the decade, setting us up for the greatest collective disappointment since the finale of Game of Thrones? Or will it truly become the ultimate game-changer in the creative industry, making it impossible to imagine how we ever worked without AI? This whirlwind overview of the rapidly evolving AI landscape will offer a complete guide to looking beyond the hype, ensuring AI truly works for you.

Peter Hinssen

Global innovation, technology and leadership expert

TIMELESS CREATIVITY: LESSONS ON BUILDING LASTING BRANDS

P&G and Marc Pritchard don’t believe in brand lifecycles. They believe in building brands that stand the test of time. In this keynote, you’ll hear the tried-and-true lessons of timeless creativity that are as relevant today as they’ve ever been to guide building brands that last. Even in today’s complex world, it’s just not that complicated.

Marc S. Pritchard

Chief Brand Officer The Procter & Gamble Company

REBIRTH

General Motors and its brands have been on an epic journey over the past century, reinventing their way through the toughest of circumstances. Today GM is reborn, making amazing products people love. The company has returned to its roots as the largest automaker in America, with the industry’s fastest growing brands and the highest loyalty. Over the past two years, GM’s marketing discipline underwent the single most significant reinvention in company history, reshaping the organization for the future. You’ll get an insider’s view of GM’s new marketing infrastructure, strategic approach, revamped agency relationships, and ways the company is using artificial intelligence, combined with human ingenuity and creativity, to unlock new levels of performance. It’s already revealing some remarkable results.

Norm de Greve

Chief Marketing Officer General Motors

MARKETING TRANSFORMED: HARNESSING AI FOR INSIGHTS, GROWTH, AND COMMERCIAL EXCELLENCE

Artificial Intelligence isn’t just a buzzword—it’s transforming how brands operate, innovate, and connect with consumers. At Newell Brands, we’ve embraced AI as a catalyst for change, reimagining the way insights are gathered, content is created, and ideas are brought to market. In this session, Melanie Huet, President of Home and Commercial at Newell Brands, will share how the company has harnessed generative AI to build a global insights engine that accelerates speed to understanding, democratizes research, and empowers smarter decisions. She will also reveal how Newell is revolutionizing its content supply chain with tools like Adobe Firefly, making creative production faster, more flexible, and more cost-effective. Finally, Melanie will dive into how AI has been integrated into the innovation process itself—enabling teams to generate better ideas, faster, and with greater confidence. Attendees will leave with a practical look at how AI can be scaled inside a complex organization to drive commercial excellence and competitive advantage.

Melanie Huet

President, Home & Commercial - Home Newell Brands

THE FUTURE ISN’T NEXT. IT’S NOW.

Lara Balazs

Chief Marketing Officer and Executive Vice President, Global Marketing Adobe

INSIDE THE CONSTANT-SHOPPER MINDSET: MYTH-BUST YOUR MARKETING STRATEGY

Join Amazon Ads for an engaging discussion where we’ll share groundbreaking research that challenges everything marketing leaders think they know about the consumer purchase journey. While 2 in 3 global advertisers still view the purchase funnel as a linear journey, this comprehensive global study reveals a revolutionary shift in shopping behavior that demands immediate attention from marketing leaders. The research uncovers a new “constant-shopper mindset,” where 75% of consumers are actively engaged in shopping multiple times weekly — but not in the ways marketers have traditionally understood or approached consumer behavior.

In this session, Marinn Jackson, Director, US Agency, Amazon Ads will be joined by Benjamin (Benji) Long, Associate Director, Cultural Strategy from Crowd DNA, to share how the fusion of entertainment and technology has fundamentally altered consumer expectations and shopping patterns. In this myth-busting session, we’ll present common myths and misconceptions about consumer’s shopping behavior, then bust those myths with figures and findings from our research. Attendees will discover why their current marketing structures may be missing critical touchpoints, and how they can apply learnings from this fresh data. Get ready to myth-bust your marketing strategy.

Marinn Jackson

Director, US Agency Amazon Ads

STIRRING THE CREATIVE POT: FOOD CULTURE FUELING GROWTH

In this session, hear how PepsiCo is unlocking growth across its food business by embracing creativity as a strategic lever throughout the value chain. Learn how PepsiCo is focusing on the real sources of growth, understanding communities more deeply, and using creativity to fuel lasting transformation.

Hernán Tantardini

Chief Marketing Officer PepsiCo Foods, US

CREATOR CONNECTIONS: THE NEW RULES OF CUSTOMER ENGAGEMENT

This engaging conversation will explore the next era of customer engagement—powered by the dynamic combination of AI and video, and fueled by the creativity and authenticity that only creators can bring. As the potential of creator-driven marketing grows, brands face important questions: Which creator is the right fit? How can they best leverage these partnerships? What tools enable effective collaboration? Nicola Mendelsohn will be joined by Haley Kalil (@haleyybaylee), a Forbes’ top 50 Creator and a Time100 Creator, to share insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.

Nicola Mendelsohn

Head of Global Business Group Meta

Join us for a dedicated networking session designed to help you make the most of the ANA Events App. This session is all about purposeful connection—using AI-powered matchmaking, the app will suggest attendees who align with your interests, goals, and expertise. You'll have the opportunity to schedule and participate in 1:1 meetings, and build high-value relationships with fellow marketing leaders. Come ready to engage, expand your network, and make meaningful connections that last well beyond the conference. Be sure your profile is complete in advance to get the best match recommendations. The events App will open on October 13th. 

MAKE AN IMPRESSION: HOW VIDEO IS RESHAPING THE CONSUMER JOURNEY (PRESENTED BY YOUTUBE)

Today's consumer journey spans streaming, scrolling, searching, and shopping all at once. In this new landscape, creators are your most critical partners. Stop simply buying impressions and learn how to build authentic connections. Jeff Greenspoon, CEO, Kantar Americas will share new research about the impact of video on the modern consumer journey and what GenZ wants to watch. Travis Freeman, Chief Media Officer, Inspire Brands and YouTube creator Sydney Morgan will share insights about how brands are partnering with creators to break through in big cultural moments and how these brand-creator partnerships are guiding consumers to confident purchases.

You'll learn about how marketers can adapt their approach to embrace the new consumer journey and drive results with creators.

Panelists:

PLAY TO WIN: TURNING DATA INTO CONFIDENT DECISIONS AT EA (PRESENTED BY ANALYTIC PARTNERS)

Winning in today’s fast-changing world requires more than great creative—it demands confident, data-driven decisions. In this fireside chat, Julie Foster, SVP & Managing Director of EA Experiences, and Maggie Merklin, Chief Customer Officer at Analytic Partners, share how EA is using Commercial Analytics to break down silos, unite teams around a shared source of truth, and turn data into action that drives growth across the enterprise. 

Maggie Merklin

Chief Customer Officer Analytic Partners

GOLD MEDAL PERFORMANCE: HOW MARKETERS AND ATHLETES WIN ON TIKTOK

Moderator: Erika Lewis

Head of Cultural Partnerships TikTok

TRANSCENDING THE SCREEN: HOW BRAVOCON DRIVES BRAND ENGAGEMENT AND FUELS COMMUNITIES (PRESENTED BY NBCUNIVERSAL)

This November, BravoCon returns to Las Vegas – bigger, better, and louder than ever. Over the course of three unforgettable days, BravoCon brings together passionate fans and forward-thinking brands – both large and small – for a celebration of pop culture, storytelling, and community. Hear from NBCUniversal and several of its BravoCon sponsors as they tell culture-driven stories, craft immersive brand experiences, and engage with some of the world’s most loyal fan communities.

Sari Feinberg

SVP, Marketing and Brand Partnerships NBCUniversal

Jenny Nelson

Chief Marketing Officer Audacy

In 3-minute "rounds," you'll alternate between Boxing, Kickboxing, and Muay Thai combinations, cardio spikes, and bodyweight training. Anyone can do these zero-equipment, total-body workouts that will have you feeling like a pro fighter!

*Participation limited to 30 spots* Event App will open on 10/13/25

Come to breakfast early (7:30am) for informal networking discussions. Pick the topic that works best for you: AI, B2B, brand value, data, government relations, inclusive marketing, marketing talent, martech, measurement, retail media.

HOW SMART CMOS CAN GET AHEAD OF THE CHANGE, NOT THE HYPE

In a world where AI is quietly reshaping visibility, relevance, and decision-making, the smartest CMOs aren’t chasing headlines - they’re building systems. This session reveals how to lead enterprise-level transformation by understanding what AI can do, what humans must do, and how to orchestrate both.

Linsey Loy

Head of Strategic Growth & Executive Engagement Publicis Groupe

OPENING REMARKS

Bob Liodice

CEO ANA

AQUILA

Cross Media Measurement has been identified as the #1 priority for CMO’s, Chief Media and Measurement Officers given the high pressures on Media ROI.   Media fragmentation, inconsistent methodologies, and privacy concerns have made a neutral, comprehensive solution necessary.  Marketers have demanded better and the ANA is answering that call with Aquila.   Aquila, built by marketers for marketers and owned by the ANA, offers deduplicated reach and frequency across the walled gardens and traditional TV unlocking billions in savings, superior outcome measurement, planning and optimization.  More than 2 dozen large marketers are piloting the Aquila platform this fall and Aquila will be ready for launch in 2026!

Bill Tucker CEO Aquila will provide an overview of Aquila’s unique solution, progress and how to get involved to shape and participate in this industry defining effort.

Bill Tucker

CEO, Aquila Group EVP, ANA

LEADING THROUGH THE AI ERA: MARKETING’S NEW MANDATE

AI isn’t just a technology challenge; it’s a leadership imperative. In this session, Shelly Palmer will explore how marketers can take control of AI governance through model pickers, model gardens, permissions tables, and more. From ethical oversight to operational control, you’ll learn how to lead AI initiatives that are strategic, scalable, and safe – ensuring your marketing stays effective and future-ready in an increasingly autonomous world.

Shelly Palmer

Chief Executive Officer The Palmer Group

MARKETING AS THE NFL’S GROWTH ENGINE: BUILDING CONNECTION, CULTURE, AND COMMUNITY

In this session, Tim Ellis, Chief Marketing Officer of the NFL, will share the innovative marketing strategies that are redefining how the league engages fans and expands its audience. From leveraging flag football as a marketing initiative that fuels fan growth and monetizable expansion to broadening the “helmets-off” approach that highlights culture, fashion, and art to forge authentic player–fan connections, Tim will explore how non-traditional tactics are making football more accessible and more inclusive than ever. Under his leadership, marketing has become a true growth engine for the league, humanizing the NFL brand, welcoming new communities of fans and driving business momentum worldwide.

Tim Ellis

EVP, CMO NFL

THE ART OF CRAFTING DREAMS

At the heart of LVMH lies boundless creativity – the central force that unites craft, customers and culture to deliver unforgettable luxury experiences and continuously elevate brand desirability. Discover the exceptional craftsmanship that defines their Maisons, where every detail is a testament to quality and innovation. Witness how designs and products captivate and inspire new standards of artistic expression. See how personalized and surprising experiences result in exceeding customers’ expectations. Explore how luxury at LVMH transcends products to resonate with cultures, blending the rich DNA of the Maisons with contemporary influences.”

Mathilde Delhoume-Debreu

Global Brand Officer LVMH

ARCHITECTING GROWTH IN THE AI-POWERED ECONOMY

Brian Lesser

Chief Executive Officer WPP Media

THE CASE FOR BRAND BUILDING, IN A DATA-DRIVEN WORLD

Todd Kaplan

Chief Marketing Officer, North America The Kraft Heinz Company

JOIN META FOR LUNCH AND GET READY FOR A FUN SURPRISE!

Join Meta for lunch and get ready for a fun surprise! We’re bringing something special to the table—just for our luncheon guests.

Christy Cooper

Global Director, Industry Trades Meta

ALL ROADS LEAD TO RESONANCE: HOW SNAPDRAGON APPLIES A WINNING FORMULA

Don McGuire

Chief Marketing Officer Qualcomm

MOVE FAST AND *DON’T* BREAK THINGS: THE HARD-EARNED TRUTHS TO BUILDING A SUCCESSFUL BRAND MARKETING FUNCTION

Next year, United Airlines will turn 100. Yet its marketing and communications teams like to think of themselves as a start-up inside a legacy brand. In this session, learn how the airline has transformed its advertising and social media efforts, with a focus on humanity, relevance, speed, and doing the small things right.

Maggie Schmerin

Chief Advertising Officer United Airlines

Join us for a dedicated networking session designed to help you make the most of the ANA Events App. This session is all about purposeful connection—using AI-powered matchmaking, the app will suggest attendees who align with your interests, goals, and expertise. You'll have the opportunity to schedule and participate in 1:1 meetings, and build high-value relationships with fellow marketing leaders. Come ready to engage, expand your network, and make meaningful connections that last well beyond the conference. Be sure your profile is complete in advance to get the best match recommendations. The events App will open on October 13th. 

BUYABILITY: THE FUTURE OF B2B MARKETING SUCCESS

Mimi Turner

Head of Marketplace Innovation LinkedIn

AI, DATA, AND MARTECH: POWERING THE NEXT WAVE OF GROWTH

Kristin O'Boyle

Interim CMO CVS Health

INCLUSIVE MARKETING PRACTICE POWERED BY AIMM AND SEEHER

Maximize media spend by investing in targeted media channels that will drive superior engagement and purchase intent.  AIMM will provide insights and intelligence on the upcoming 2026 ANA Growth Front and SeeHer will unveil new data on women’s sports fandom.

Christine Guilfoyle

President, SeeHer ANA

ELEVATING BRAND AS A DRIVER OF ENTERPRISE VALUE

This session will focus on how today’s most resilient and innovative marketers are building stronger brands – and seeing bigger returns. Investing in brand isn’t just a safeguard; it’s a catalyst for growth, differentiation and long-term success. Join us as Kantar presents its “Blueprint for Brand Growth,” and we sit down with Rahul Malhotra, Head of Group Brand Strategy and Stewardship at Shell, to discuss the company’s years-long global commitment and actions taken to instill brand values that promote measurable business growth.

Stephanie Fierman

Executive Vice President, Head of Brand Practice ANA

CROSS-MEDIA MEASUREMENT: THE TIME IS NOW

Fragmented media. Outdated measurement. Wasted dollars.  Marketers have demanded better and the ANA is answering that call.   Aquila, built by marketers for marketers and owned by the ANA, offers deduplicated reach and frequency across the walled gardens and traditional TV.    More than 2 dozen large marketers are piloting our platform this fall and we will be ready for launch in 2026!  

Join us to hear from marketers who have invested in building Aquila and learn how you can get involved to shape this industry defining effort.

Tina Daniels

President and Chief Operating Officer Aquila – An ANA Company

THE RISE OF THE CONFIDENT MARKETER: WHAT DRIVES IMPACT IN B2B MARKETING

The ANA’s first benchmark study, The State of B2B Marketing, conducted with NewtonX, a leading B2B research company, highlights both the persistent challenges B2B marketers face, like attribution, brand ROI, and sales alignment, and the emergence of a new leadership model. These “Confident Marketers” are shifting the narrative by tying marketing to business outcomes, investing in brand, and improving internal alignment.

This session will share key findings and feature senior marketing leaders who are navigating today’s challenges and driving impact. Join us if you want to gain actionable insights to build influence, clarity, and credibility in your organization. This work is part of the ANA’s B2B Practice, which supports enterprise marketers with tools and programs tailored to long sales cycles, complex buying committees, and the challenge of aligning sales and marketing while linking brand to revenue contribution.

Lou Cohen

Director, Digital Marketing & Demand Generation COE Leader, Americas EY

REWIRING THE MARKETING ORGANIZATION: UPDATING THE CAPABILITIES ROADMAP IN THE AGE OF AI

The marketing world is being reshaped at a speed we’ve never seen before. AI is no longer an emerging technology—it’s now a core driver of how marketing organizations operate, innovate, and grow. In this session, the ANA will preview its update to the Marketing Capabilities Framework, redesigned to reflect the seismic shifts AI is bringing to marketing teams, skills, and organizational models. You’ll hear how AI is reframing creativity, data fluency, and customer connection, and what new capabilities every marketer needs to thrive in this next era. Expect provocative insights, practical takeaways, and a vision for how CMOs and marketing leaders can future-proof their organizations by reimagining talent, structure, and culture through the lens of AI.

Jerusha Harvey

SVP/Global Lead, Talent & Marketing Organization Practice ANA

AI-POWERED DATA TRANSFORMATION

David Fogarty

Executive Vice President – Practice Lead – Data Excellence & Privacy ANA

CANNES LIONS DECONSTRUCTED:  THE CASE FOR CREATIVITY

Paul Coxhill

COO and President LIONS and LIONS Intelligence

BEST PRACTICES IN RETAIL MEDIA MEASUREMENT AND INTERNAL MANAGEMENT

Highlighting work from the ANA’s Retail Media working group, we will discuss our Retail Media measurement guidelines & the published Retail Media Internal Management Guidance report

Jay Altschuler

Senior Vice President, Global Media Mastercard

HOW CANVA RUNS BIG, BOLD CAMPAIGNS AT SCALE WITH MONDAY.COM

In just a decade, Canva has grown into a $40 billion household brand. As content demands skyrocket and the company expands its mission from empowering individuals to empowering entire teams and organizations to design, its marketing has had to keep pace with hypergrowth. With the help of monday.com, Canva is building a marketing operating system powering everything from internal workflows to Canva Create, its flagship event and a cornerstone of its B2B strategy. The result: high-volume, global campaigns delivered with precision and speed.

In this session, discover how Canva’s marketing team is scaling workflows without losing agility, and laying the foundation for its next stage of hypergrowth.

Following the discussion, attendees will be treated to a live speed painting performance, bringing creativity to life in an unforgettable way.

Claire Tobin

Global Brand Marketing Campaign Director Canva

This restorative, gentle movement session will help you connect to the present moment through mindful movement that focuses on your breath and your body.We work through this practice to build compassion and gratitude for our bodies, learn to be patient withourselves, and how to just be where we are in the moment through a series of gentle stretches.

*Participation limited to 30 spots* Event App will open on 10/13/25

BREAKFAST SESSION: AI AGENTS ARE HERE: WHAT IT MEANS FOR MARKETERS

Marketing is stepping into a new era where AI doesn’t just create — it acts. Agentic AI is beginning to optimize workflows, make decisions, and even execute on behalf of teams, reshaping how marketing gets done. Join us for a candid conversation that connects the big picture to real-world examples — what’s working, what’s not, and how marketers are preparing their organizations to orchestrate smarter, more connected customer experiences.

Denise Colella

VP, Global Head of Digital Strategy Group  Adobe

THE HARRIS POLL SURVEY RESULTS

Erica Parker

Managing Director of Research Products The Harris Poll

OPENING REMARKS

Bob Liodice

CEO ANA

EFFECTIVENESS OBSESSION THAT UNLOCKS POWERFUL CREATIVITY

In this session, the CMO of Mercado Libre, the leading e-commerce platform in Latin America whose purpose is to democratize trade and financial services to change millions of people's lives, will share their formula that  creates a Demand Generation Engine that delivers outstanding business results by turning Data & Creativity into a powerful cocktail.

Sean Summers

Executive Vice President, Chief Marketing Officer Mercado Libre

DRIVING BREAKTHROUGH GROWTH IN CHALLENGED CATEGORIES: SESSION AVAILABLE LIVE ONLY - NO REPLAY

In a wine category that is facing contraction with a well-publicized struggle to recruit consumers aged under 40 into the category, Josh Cellars has defied industry trends to become the largest and fastest growing premium wine in the industry, recruiting both the next generation of wine drinkers (under 40s) while nurturing increasing brand meaning and consumption from the wine categories core 45+ user base. Hear from Deutsch Family Wine and Spirits Chief Brand Officer Dan Kleinman about how the brand’s twin engine strategy for growth and focusing on building brand meaning with consumers has led Josh Cellars to become America’s #1 selling wine brand.

Daniel Kleinman

Chief Brand Officer Deutsch Family Wine & Spirits

2025 CLASS OF RISING MARKETING STARS

FROM THE INSIDE OUT:  TRANSFORMING MARKETING LEADERSHIP IN AI ERA

Kyall Mai

Senior Vice President and Chief Innovation Officer Esquire Bank

RED LOBSTER’S BRAND REVIVAL

Few brands have lived more publicly through a crisis than Red Lobster. In May 2024, the iconic seafood restaurant filed for Chapter 11, facing declining traffic, a shifting casual dining landscape, and the weight of a legacy brand in need of fresh relevance. Just over a year later, the tides are turning, and the brand is building a clear path to sustained growth.  In this session, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pull back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they’ll share what it takes to restore trust, reignite guest love, and rebuild a brand in real time.

Nichole Robillard

Chief Marketing Officer Red Lobster

FROM CRISIS TO CULTURAL COMEBACK: HOW MILKPEP MADE MILK MATTER AGAIN

For years, dairy milk was losing ground—overshadowed by evolving consumer tastes and the rise of plant-based alternatives. But in 2024, everything changed. Dairy milk consumption rose for the first time in over a decade, with The New York Times predicting: “Milk takes center stage in 2025.”  This wasn’t a nostalgia play or a viral fluke—it was the result of culturally driven thinking rooted in real consumer insight. At the heart of the turnaround was MilkPEP, the powerhouse behind got milk?, now redefining what it means to build relevance in a fragmented world. Rather than simply integrating into culture, MilkPEP set out to create it—crafting unexpected, insight-led ideas designed to spark conversation, drive engagement, and deliver real-world impact. Join Yin Woon Rani, CMO of MilkPEP, as she unpacks how brave, insight-fueled creativity didn’t just rebuild love for milk—it made milk relevant to a new generation.

Yin Woon Rani

Chief Executive Officer MilkPEP

CONFERENCE CONCLUDES