Conference Agenda

OPENING REMARKS AND HOUSEKEEPING

SESSION 1

Jen Berliner

Head of Brand and Innovation Patagonia Provisions

BEYOND THE LOGO: HOW LENOVO USES SPORTS PARTNERSHIPS TO DEMONSTRATE REAL PERFORMANCE

Sports partnerships today require more than just brand visibility, and Lenovo is proving how its technology can become a competitive advantage rather than mere trackside presence. In this session, Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Device Group and International Markets, will share how the company’s partnerships with Formula 1®, FIFA, and Ducati Corse go far deeper than sponsorships by embedding Lenovo’s full technology stack into the sports’ global events, race operations, and elite performance environments. Find out how AI-powered devices, data-center solutions, and high-performance compute are driving broadcast innovation at the upcoming FIFA World Cup 26™, real-time telemetry and media delivery in F1®, and championship-winning engineering insights for the Ducati Lenovo Team. Learn how these partnerships strengthen Lenovo’s brand, accelerate B2B relevance, and turn the world’s biggest sports stages into living demonstrations of technological power.

Emily Ketchen

SVP and CMO, Intelligent Devices Group and International Markets Lenovo

DRIVING BREAKTHROUGH GROWTH IN CHALLENGED CATEGORIES

In a wine category that is facing contraction with a well-publicized struggle to recruit consumers aged under 40 into the category, Josh Cellars has defied industry trends to become the largest and fastest growing premium wine in the industry, recruiting both the next generation of wine drinkers (under 40s) while nurturing increasing brand meaning and consumption from the wine categories core 45+ user base. Hear from Deutsch Family Wine and Spirits Chief Brand Officer Dan Kleinman about how the brand’s twin engine strategy for growth and focusing on building brand meaning with consumers has led Josh Cellars to become America’s #1 selling wine brand.

Dan Kleinman

Chief Brand Officer Deutsch Family Wine & Spirits

THE ECONOMICS OF CONSUMER TRENDS

Consumer behavior is changing faster than ever—and the economic forces driving these shifts can make or break marketing strategies. In this dynamic session, Bricklin Dwyer, Managing Director and Head of the Chase Center for Economic Intelligence at JPMorgan Chase, will reveal how economic trends shape consumer confidence, spending habits, and brand loyalty. Discover what the latest data tells us about where consumers are headed, and how marketers can anticipate these changes to stay relevant and drive growth.

Bricklin Dwyer

Head of Consumer & Business Intelligence JPMorgan Chase

SESSION TBA

Raja Rajamannar

Senior Fellow, Former Chief Marketing & Communications Officer Mastercard

HOW AI IS REDEFINING MARKETING TALENT

The future of marketing will be defined not by whether AI takes jobs, but by how marketers harness it to make their work more impactful, creative, and strategic. Far from being the enemy, AI is the ultimate accelerator—helping marketers lift ideas they couldn’t lift before, move faster with them, and take them further than ever imagined. In this session, a leading professor and top marketers will explore how AI is ushering in massive augmentation—not replacement—across the industry. Together, they’ll share how AI is transforming roles at every level, what skills marketers need to thrive, and why this shift is creating exciting new opportunities for the next generation of marketing talent.

Moderator TBA

THE POWER OF MEANINGFUL ENGAGEMENT

In an age of message saturation, genuine connection is the ultimate currency. This essential panel brings together industry leaders to dissect how modern brands can cut through the noise and foster authentic consumer loyalty. Discover how to strategically deploy compelling storytelling, innovative advertising formats, and trusted delivery channels—from premium entertainment to tactile brand interactions and direct mail. Walk away with the blueprint for creating content that captivates, builds lasting loyalty, and drives measurable action across every screen, platform, mailbox.

Moderator and Panelists TBA

SESSION 8

CLOSING REMARKS