Nonprofit Organizations

2:00–2:05 pm ET
Welcome & Introductions

Presented by:

Amber Hobson
Vice President, Client Success
Wiland

Rachel Sweet
Principal Advisor
St. Jude Children's Research Hospital

2:05–3:05 pm ET
Brand & Direct Response: A Unified Strategy for Modern Nonprofit Growth

In a fragmented media world, nonprofit marketers and fundraisers can no longer afford to separate brand building from direct response. The most effective organizations are those who harness the full funnel—from create giving awareness and urgency to optimizing giving response —by integrating creative storytelling, media strategy, and performance measurement.

Join Eaglecom and Easterseals as they explore the modern nonprofit marketing funnel and show how brand and response can (and must) work together to drive growth. This session will unpack media mix thinking, measurement approaches, and how to align your media strategy to increase both donor acquisition and long-term loyalty.

You’ll hear directly from Easterseals, one of the most trusted names in the nonprofit space, as they share real-world case studies of how direct response creative is helping them drive both brand and fundraising goals.

Key Takeaways

• Understand the modern nonprofit marketing funnel—and how to align your strategy across each stage
• Learn how direct response campaigns amplify your brand effectiveness (and vice versa)
• See how media mix modeling and advanced measurement can guide smarter investments
• Hear a real-world case study from Easterseals on how integrated strategy is driving new donor growth and stronger long-term value
• Walk away with a framework to build buy-in for brand + direct response strategies across your organization

Presented by:

Jason Brock
President
Eaglecom

Dana Bunke
SVP, Direct Response and Integrated Fundraising
Easterseals

3:05–3:27 pm ET
Member Roundtable
Q&As & Discussion

3:27–3:30 pm ET
Closing Remarks