B2B Marketing Playbook: Begin With B2B Buyer Insights
B2B buyers have developed a preference for digital marketing and remote sales experiences. Learn to work with Sales to deliver buyer-centric marketing and navigate the dynamics of B2B buying committees to deliver B2B marketing that meets buyers’ expectations. Map your buyers’ journey step by step to deliver the content buyers need, in the media they prefer, with the answers they crave. Audit your brand touchpoints to make sure your brand shows up distinctively and consistently to build trust. This course will help you use insights into B2B buyers and buying committees to develop strategies that engage decision-makers and optimize your sales funnel.
This is the first course in the four-course B2B Marketing Certificate Program.
Register below for the first course, “B2B Marketing Playbook: Begin With B2B Buyer Insights.”
Click HERE to register for the second course, “B2B Marketing Playbook: Align B2B Marketing With Business Needs.”
Click HERE to register for the third course, “B2B Marketing Playbook: Generate Demand.”
Click HERE to register for the fourth course, “B2B Marketing Playbook: Empower Sales.”
Click HERE to register for the “B2B Marketing Certificate Program.”
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at B2B or hybrid B2B/B2C companies
- B2B marketers who are specialists, managers, or directors
Learning Objectives
- Gain B2B buyer insights through buyer persona research
- Map B2B buyer’s journey step by step to deliver the right content in the right format at the right time
- Audit B2B brand touchpoints to ensure you deliver your distinct brand consistently
Find out what you will learn from instructor George Stenitzer in the video below.
Estimated Length of Completion
Approximately 70 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
George Stenitzer
George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.
A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.
For the ANA, George leads Fast-Forward Your Content Marketing workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.
He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.