B2B Marketing Playbook: Generate Demand
B2B brands need marketers to generate buyer demand, capture that demand, and turn it into sales. Marketing works side by side with Sales to grow the sales pipeline, win customers, and generate growth in revenue and profits. Demand generation also involves creating content and staging trade shows and events — enabling brands to attract buyers’ attention and convey a message buyers recall. This course will help you diagnose and address conversion problems, enabling your brand to win customers and revenue, generate content that educates and enables the capture of buyers’ information, and maximize value from live events and trade shows.
This is the third course in the four-course B2B Marketing Certificate Program.
Click HERE to register for the first course, “B2B Marketing Playbook: Begin With B2B Buyer Insights.”
Click HERE to register for the second course, “B2B Marketing Playbook: Align B2B Marketing With Business Needs.”
Register below for the third course, “B2B Marketing Playbook: Generate Demand.”
Click HERE to register for the fourth course, “B2B Marketing Playbook: Empower Sales.”
Click HERE to register for the “B2B Marketing Certificate Program.”
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at B2B or hybrid B2B2C companies
- B2B marketers who are specialists, managers, or directors
Learning Objectives
- Generate demand: Capture, qualify, and hand off leads to Sales effectively
- Create content that buyers can’t resist: Differentiate your brand and help buyers complete their buying journeys with a content base
- Manage trade shows and events: Maximize value by using checklists to avoid the pitfalls of live events
Find out what you will learn from instructor George Stenitzer in the video below.
Estimated Length of Completion
Approximately 60 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
George Stenitzer
George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.
A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.
For the ANA, George leads Fast-Forward Your Content Marketing workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.
He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.