B2B Marketing Playbook: Empower Sales
In many B2B organizations, Sales and Marketing operate in silos, leading to missed opportunities for strategic alignment, personalization, and consistent messaging. When sales enablement, account-based marketing, and customer experience strategies are unified, organizations can deliver targeted, value-driven interactions that deepen customer relationships and help the brand beat revenue goals. This course will provide you with a strategic foundation for co-creating across disciplines, with practical tools for fostering collaboration, personalizing outreach, and enhancing the customer experience.
This is the fourth course in the four-course B2B Marketing Certificate Program.
Click HERE to register for the first course, “B2B Marketing Playbook: Begin With B2B Buyer Insights.”
Click HERE to register for the second course, “B2B Marketing Playbook: Align B2B Marketing With Business Needs.”
Click HERE to register for the third course, “B2B Marketing Playbook: Generate Demand.”
Register below for the fourth course, “B2B Marketing Playbook: Empower Sales.”
Click HERE to register for the “B2B Marketing Certificate Program.”
Learning Experience
This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.
Who is this Course For?
- Marketers at B2B or hybrid B2B2C companies
- B2B marketers who are specialists, managers, or directors
Learning Objectives
- Enable Sales by extracting best practices, optimizing content, tools, and presentations, and training teams
- Strategically transform relationships with customers through account-based marketing (ABM), and
- Collaborate to deliver a positive customer experience (CX), enabling your brand to win new and repeat business with customers
Find out what you will learn from instructor George Stenitzer in the video below.
Estimated Length of Completion
Approximately 70 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $79 | Nonmember $99 | ||||
Instructors
George Stenitzer
George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.
A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.
For the ANA, George leads Fast-Forward Your Content Marketing workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.
He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.