Customer Experience Committee Meeting: Master Your Path to CX Excellence

Customer experience is often defined as the sum of every interaction a buyer has with your brand. And in B2B that can be... a lot. This complexity can feel overwhelming for B2B marketers who are increasingly being asked to enhance their company's customer experience without a clear roadmap for success.

Join us on May 6th as we establish a strong foundation for defining B2B customer experience and carving out your specific role within it. We will discuss CX core objectives that top-performing brands are using today to:

• Drive revenue growth (through new customer acquisition, account expansion and new market development) by improving buyer journeys, supporting sellers, and monitoring account health.
• Increase brand value by delivering on the brand promise, and informing digital and human interactions with customer research.
• Launch differentiated products and services by co-creating with customers.

This discussion will serve as an essential building block for our Customer Experience Committee to foster ongoing, valuable conversations about the intersection of marketing and customer experience. You'll walk away with clarity that will help you drive tangible change within your organization and demonstrate the value of marketing-led CX initiatives to leadership.

Come ready to share challenges, ask questions, and connect with peers who are navigating similar CX responsibilities in their B2B organizations.

SPEAKERS:


Sara Hocking
Brand Experience Director
Grant Thornton
New ANA Customer Experience Chair



Su Doyle
Senior Analyst, Customer Experience
Forrester