Generative AI for Marketers Mastery Program

The ANA Marketing Training & Development Center's Mastery Programs advance your marketing team's capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

Our Mastery Programs are designed to be flexible and fit your schedule and budget. These programs can be delivered over two full days or as a series of independent half-day workshops.

The Generative AI for Marketers Mastery Program is a comprehensive, hands-on learning program that equips marketing professionals with the full spectrum of AI-powered marketing capabilities, from foundational knowledge to advanced execution. Through five integrated workshops, participants will learn to strategically apply Generative AI tools across the entire marketing lifecycle. The program covers prompt engineering, AI-enhanced ideation, content strategy, and data-driven decision-making, empowering attendees to drive innovation, improve performance, and confidently lead their organizations into the future of marketing.

101
Empowering Marketers with Generative AI (Virtual)

• Understand core AI tools like ChatGPT and Copilot
• Build effective prompts and integrate AI into strategy
• Apply AI language basics to optimize workflows and drive brand-aligned marketing outcomes

201
AI Your Way: Advanced Prompt Engineering with Advanced Reasoning Models (Virtual)

• Explore advanced prompting techniques tailored to individual roles and thinking styles
• Experiment with reasoning models through role-play and chain-of-thought exercises and few-shot prompting to enhance AI performance and workflow synergy

301
AI-Driven Marketing Strategy, Ideation, and Brainstorming (Burst)

• Enhance ideation with AI-powered brainstorming techniques
• Apply AI-enhanced creative frameworks like Six Thinking Hats and SCAMPER
• Drive agile decision-making and brand differentiation through accelerated strategic thinking

401
From Ideas to Impact: AI-Powered Content Marketing (Burst)

• Create personas, content pillars, and gap analyses with AI
• Streamline content production and performance tracking using AI tools
• Scale high-quality, channel-optimized content while maximizing ROI

501
Turn Marketing Data into Actionable Insights Driven by AI (Burst)

• Use AI to analyze data for segmentation, sentiment, and prediction
• Generate actionable insights through prompt-driven exploration
• Improve targeting, reduce costs, and boost campaign performance

Download the Full Agenda Here