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Search returned: 571 document(s).
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Five Ways B2B Marketers Can Finally Unlock the Power of Their Data
POVs December 17, 2025Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.
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How Trust Drives B2B Influencer Marketing Partnerships
Conference Session Videos December 11, 2025In this video, Theresa Caragol, founder of AchieveUnite and author of Partnering for Success, revealed a proven framework for turning strategic alliances into measurable influencer impact. She showed how to identify the right collaborators, cultivate long-term relationships, and harness community influence across platforms from LinkedIn to niche forums.
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Rethinking Influencer Strategies in B2B Marketing
Conference Session Videos December 11, 2025When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.
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How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos December 11, 2025B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.
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How Hellman's Uses B2B Influencer Marketing to Reshape Engagement
Conference Session Videos December 11, 2025In this video, learn how Unilever Food Solutions leverages creators to drive trust, relevance, and conversion across the funnel, blending creativity with measurable impact.
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The Strategic Rise of B2B Influencer Marketing
Conference Session Videos December 11, 2025In this video, learn about the rise of B2B influencer marketing and how organizations are leveraging a range of voices — from industry experts and employee advocates to micro-influencers and even business-relevant celebrities — to build credibility, expand reach, and drive meaningful engagement.
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How B2B Marketers Are Starting to Humanize Their Messaging
B2B December 10, 2025As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.
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Your Media Is Optimized. Your Tech Stack Is Solid. Your Work Is ... Forgettable.
Webinar Rewinds December 9, 2025B2B marketing is finally having its moment: bigger budgets, smarter targeting, better tech. But while we’ve optimized everything from channels to data pipelines, there’s one thing we’ve neglected: the work. This webinar unpacked what it really takes to make marketing that moves minds and moves business.
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AI Helped These Brands Garner Tremendous Results
Pulse December 8, 2025Many brands are now starting to utilize artificial intelligence (AI) more and more. Despite the fact that the technology isn’t new (though it has advanced significantly over the last few years), marketers can still be skeptical and/or uncertain how to leverage the technology. Below are campaigns that can provide inspiration and be a roadmap for using AI.
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From Brand to Business Architecture: Rethinking B2B Brand Strategy
Leading Edge December 4, 2025ANA's latest release, The Confident B2B Marketer Report, explores what effective B2B marketers, “Confident Marketers,” do differently from the rest. This article discusses three of their best practices.
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Account-Based Marketing (ABM): A Proven Tactic
Pulse December 1, 2025Below are some campaigns that successfully utilized ABM.
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Is 'Brand-to-Demand' Falling Out of Favor Already?
B2B November 26, 2025B2B marketers consider brand advertising important, says a new study, but most of them are still in the preliminary stage of developing a branding strategy. The gap between rhetoric and reality carries major risk as an increasing number of younger buyers attuned to branding enter the market and demand more original content.
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National Geographic’s Lisa Lytton on Their Bold Move into B2B Storytelling
Pulse November 25, 2025Denise McDevitt, SVP of award programs at the ANA, connects with Lisa Lytton, VP of the Storytellers Collective at National Geographic, who shares how the brand’s legendary storytelling legacy was reimagined for the business world — and why emotional resonance, when paired with strategic utility, is reshaping how organizations communicate, align, and lead.
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Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
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Carhartt’s Joel Kile on Redefining Recognition via B2B Holiday Gifting
Pulse November 18, 2025Denise McDevitt, SVP of award programs at ANA connects with Joel Kile, CCG D2B marketing manager at Carhartt, to spotlight Carhartt’s “For Crews Who Make the Holidays” campaign, a B2 Award-winning effort that redefined what seasonal gifting can mean for hardworking teams across industries.
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B2B in the Blended Feed: Reaching Buyers Where They Are
Webinar Rewinds November 18, 2025In this webinar, leaders from TikTok and NewtonX unpacked new research and the implications for B2B marketing. See the data behind a new environment where personal feeds shape business decisions, authentic voices build trust, and entertaining content outperforms traditional formats.
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Do Marketers Trust the (Data) Process?
B2B November 12, 2025Marketers who trust their data are three times more likely to report revenue growth, according to a new report from Anteriad. The report, based on a survey of 450 B2B marketing leaders, found that 39 percent of marketers use intent data, while marketers reporting strong revenue growth are 62 percent more likely to use it.
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LinkedIn Updates Its Professional Community Policies
Marketing News November 10, 2025LinkedIn last week updated its Professional Community Policies to provide clarity about the limited cases in which the B2B social network may post graphic or disturbing content due to its educational or newsworthy value.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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Can AI Level the Playing Field for SMBs?
B2B October 24, 2025Most SMBs say artificial intelligence (AI) is making them more competitive against bigger companies and saving them both time and money in operating costs. At the same time, a fair share of SMBs remain on a significant learning curve when it comes to how to leverage AI to find new audiences and generate more revenue.
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