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Search returned: 43 document(s).
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AI Thrives on Voluntary Signals
Leading Edge December 18, 2025Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.
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Auctions and Agents: The Next Evolution of Digital Advertising
Leading Edge December 11, 2025Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.
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How Aura Leverages Emerging Technologies in Apparel Marketing
Event Recaps December 8, 2025Aura co-founder and CEO Malcolm Goodwin shared how Aura is leveraging emerging technologies and a trust-first approach to redefine fit, comfort, and confidence in the future of apparel marketing.
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2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI
Leading Edge December 5, 2025Brendan Norman, co-founder and CEO of Classify, discusses tech trends for 2026.
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Macy’s and Deloitte Discuss Personalization at Scale
Event Recaps December 3, 2025During a November 2025 ANA One-Day Conference, Macy’s and Deloitte discussed personalization at scale.
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Using AI to Scale Personalization with a Human-Centric Approach
Webinar Rewinds November 7, 2025As AI tools become more accessible, marketers are asking how to scale content without losing the human touch. In this webinar, learn how organizations — from small businesses to mission-driven nonprofits — are using AI to create more intentional, relevant, and human-centered customer experiences.
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Direct-to-Consumer (DTC) Marketing
ASK Answers October 30, 2025How are DTC brands successfully connecting with consumers?
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Direct Mail as a Data-Driven Performance Channel
Partner Content October 16, 2025Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.
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Are B2B Marketers Ignoring Hidden Buyers?
B2B October 10, 2025A new report says that marketers place too much focus on the direct users of a product and fail to reach out to C-level executives, as well as influencers, working throughout the company — so-called hidden buyers. Reaching such buyers effectively means B2B marketers will have to reconfigure their thought-leadership programming.
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From Data to Decision: Winning Holiday Retail Media Strategies
Webinar Rewinds September 30, 2025In this webinar, learn how how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments.
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Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth
Webinar Rewinds September 25, 2025In this webinar, learn how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — brands can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late.
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How MarTech Helped the NFL Score New Fans | On Scope
Podcast Clips September 9, 2025The NFL’s Chi Ogbuehi joined On Scope to unpack how she and her team leveraged a new, league-wide MarTech strategy to engage a whole new audience.
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Scaling Personalization through First-Party Data
Conference Session Videos September 7, 2025As personalization grows more complex in a privacy-first world, Lowe’s is doubling down on its loyalty ecosystem strategy to capture and use first-party data to drive both scale and speed. Amanda Bailey offered a practical look at how the retailer is differentiating its value proposition and experience to stay ahead of shifting customer expectations and data regulations.
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How the NFL Is Getting a 360-Degree View of Its Fans with Chi Ogbuehi
On Scope September 4, 2025Chi Ogbuehi, VP of marketing technology and consumer products at NFL, provided an in-depth overview of how she and her team onboarded all 32 NFL clubs onto a single MarTech solution, an effort that enabled deeper fan engagement and won the league the 2025 ANA Martech Award for Innovative Team of The Year.
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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds
POVs August 27, 2025From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.
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Four Smart Ways to Improve Your Customer Loyalty Program
POVs August 8, 2025Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.
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Beyond the Channel: Building Content for Scale, Speed, and Smarter Marketing
Webinar Rewinds August 7, 2025Most brands say content is critical. But few treat it like the strategic business asset it really is. This session explored how Hilton is evolving from channel-first content delivery to a modular, model-driven approach designed for scale, reuse, and personalization.
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Inside the Carolina Hurricanes’ SMS Success Story
Pulse July 16, 2025Matt Sutor, VP of marketing at the Carolina Hurricanes, shares how his two-person team built a high-impact SMS strategy — delivering 25 times ROI — and offers actionable insights for other lean teams looking to drive results with SMS.
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Being Successful at Personalization Hinges on Following Through
B2B July 9, 2025Most B2B marketers are using personalization in their sales and marketing activities and customer engagement, according to a recent study. But a siloed approach means buyers experience less customization, not more, as they wend their way through the sales funnel.
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Hybrid Data Warehouse Powers Unprecedented CRM Personalization
B2 Awards June 25, 2025In 2024, PACCAR Parts introduced a new centralized hybrid data warehouse. This initiative improved data processing efficiency and allowed the company to enhance its CRM ecosystem to include more personalized touch points throughout the buying journey.
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