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AI Helped These Brands Garner Tremendous Results
Pulse December 8, 2025Many brands are now starting to utilize artificial intelligence (AI) more and more. Despite the fact that the technology isn’t new (though it has advanced significantly over the last few years), marketers can still be skeptical and/or uncertain how to leverage the technology. Below are campaigns that can provide inspiration and be a roadmap for using AI.
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Account-Based Marketing (ABM): A Proven Tactic
Pulse December 1, 2025Below are some campaigns that successfully utilized ABM.
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National Geographic’s Lisa Lytton on Their Bold Move into B2B Storytelling
Pulse November 25, 2025Denise McDevitt, SVP of award programs at the ANA, connects with Lisa Lytton, VP of the Storytellers Collective at National Geographic, who shares how the brand’s legendary storytelling legacy was reimagined for the business world — and why emotional resonance, when paired with strategic utility, is reshaping how organizations communicate, align, and lead.
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Carhartt’s Joel Kile on Redefining Recognition via B2B Holiday Gifting
Pulse November 18, 2025Denise McDevitt, SVP of award programs at ANA connects with Joel Kile, CCG D2B marketing manager at Carhartt, to spotlight Carhartt’s “For Crews Who Make the Holidays” campaign, a B2 Award-winning effort that redefined what seasonal gifting can mean for hardworking teams across industries.
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Kellanova’s Jenny Lindquist on Harnessing Absurd and Bold Creative
Pulse November 11, 2025Denise McDevitt, SVP of award programs at ANA connects with Jenny Lindquist, senior director of full funnel marketing at Kellanova to discuss their award winning work, “The First Edible Mascot,” a campaign that turned heads, stirred laughs, and proved that absurdity, when done right, can be genius.
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These Employee-Focused Campaigns Got It Right
Pulse November 10, 2025Below are campaigns that prioritized fostering employee morale and celebrated the often-invisible labor behind the ads and products.
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Made for Each Other: Retail Media and Brand Marketers
Pulse November 7, 2025Bob Liodice, CEO of the Association of National Advertisers (ANA), discusses retail media's rise — and importance.
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CEO Chad Tons on Leveraging Gaming and Influencer Partnerships
Pulse November 4, 2025Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.
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5 Award-Winning Brand Experiences That Surprised and Delighted
Pulse November 3, 2025Successful marketing isn’t, and shouldn’t, be limited to static advertisements. Marketing can go beyond what we think marketing is (collateral to be viewed passively) to the creation of an immersive experience that engages people and provides value — and even teaches them something new. Below are brand experiences that encouraged connectivity and helped the brands stand out.
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Confidence Is the New Competitive Advantage in B2B Marketing
Pulse October 16, 2025This piece discusses findings from the new ANA and NewtonX research report.
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How Marketbridge Helps Marketers See What They’re Missing
Pulse October 13, 2025As chief analytics officer at Marketbridge, Andy Hasselwander has spent his career helping brands move beyond surface-level metrics to uncover what truly drives performance. Ahead of his session at ANA’s Reclaiming Quality in Go-to-Market: Imperatives for Marketing and Measurement, hosted by Marketbridge on October 28 in Bethesda, Maryland, Hasselwander shares how marketers can refine their measurement strategies to reveal deeper, more actionable insights.
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The Award-Winning Campaigns That Aced B2B Advertising
Pulse October 7, 2025Whether creating brand awareness, garnering buzz for a new product, or modernizing brand identity, there are many reasons B2B companies differentiate themselves from the competition and remind their consumers that their offerings are in fact the most valuable within their industry. Below are campaigns that excelled at engaging the right audiences at the right time.
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Shelly Palmer on Staying Competitive in the Age of AI
Pulse October 2, 2025From dismantling outdated attribution models to redefining creative workflows, Shelly Palmer offers sharp, actionable insights on how to stay competitive, build future-ready teams, and embrace speed as a strategic advantage.
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Staying Ahead in an AI-Driven Marketing Industry
Pulse October 1, 2025The ANA’ s Marketing Training & Development Center (MTDC) recently asked Cord Silverstein, CEO of Integrate AI, a series of questions ahead of the Empowerment AI Bootcamp, taking place April 17 to18 in New York, NY. As a leader in AI-driven marketing transformation, Cord empowers organizations of all sizes to embrace and integrate AI into their existing marketing workflows. In this exchange, he shares insights on how AI is reshaping marketing, where it provides the most impact, and what skills marketers need to stay ahead in an AI-driven industry.
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These Brands Partnered Big — And Won Big
Pulse October 1, 2025Below are campaigns that prove strategic partnerships can be a beautiful thing.
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Winning Gen Z’s Digital Trust: Lenovo’s Emily Ketchen on Empathy, AI, and Tech for Good
Pulse September 29, 2025Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, sat down with ANA for a pre-conference interview to discuss how empathy and AI are reshaping gen Z’s relationship with technology, and why building trust with the next generation requires both innovation and humanity
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Kaiser Permanente's Kristy LoRusso on Building Trust Through Inclusive Marketing
Pulse September 29, 2025Kristy LoRusso, CMO at Kaiser Permanente, sat down with ANA for a pre-conference interview to how Kaiser Permanente defines “inclusive impact,” the frameworks that guide its campaigns, and why empathy and trust are central to connecting authentically with diverse audiences.
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CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
Pulse September 26, 2025The 2025 Brand-to-Demand Maturity Study conducted by ANA B2B and Stein highlights key obstacles: siloed teams, outdated technology, and fragmented measurement.
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Beyond Vanity Metrics: Smarter Sports Partnerships with Pernod Ricard
Pulse September 24, 2025Jonathan Moeis, director of strategic partnerships at Pernod Ricard US, sat down with ANA to discuss how he oversees high-profile partnerships across sports and entertainment, working to ensure every investment connects to long-term business value.
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Georgia-Pacific’s Melissa Blunte on Authentic Representation and Growth
Pulse September 22, 2025Melissa Blunte, director of CPG Marketing and CX at Georgia-Pacific, sat down with ANA for a pre-conference interview to discuss Georgia-Pacific’s commitment to authentic representation, its long-standing partnership with SeeHer, and how inclusivity is driving business growth across its portfolio of iconic brands.
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