Press Releases
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ANA Selects Agentic AI and Authenticity as 2025 Marketing Words of the Year
Press Releases December 8, 2025Marketers recognize both the acceleration of AI and the rising importance of human truth in 2025. Learn why ANA members selected Agentic AI and Authenticity as the defining forces of the year.
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The ANA Q3 2025 Programmatic Transparency Benchmark Reveals $13.6B in Efficiency Gains as Programmatic Enters a New Era of Accountability
Press Releases November 5, 2025The ANA Q3 2025 Programmatic Transparency Benchmark reveals $13.6B recovered in working media value and 99.1% of programmatic ad spend in low-risk environments. New Brand Safety and Suitability metrics, along with improved CTV transparency, set a benchmark for responsible, accountable media investment. Developed with TAG TrustNet and Fiducia, the report provides AI-powered insights to optimize efficiency, quality, and supply-chain accountability.
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ANA Names 2025–26 Board of Directors at Evolved 2025 Masters of Marketing Conference
Press Releases October 23, 2025The Association of National Advertisers (ANA) announces its 2025–26 Board of Directors at the Masters of Marketing Conference, marking a new chapter of leadership and growth.
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PwC and ANA Unveil Research Linking Marketing Excellence to Shareholder Value
Press Releases October 21, 2025Study shows marketing excellence drives shareholder value — and AI doubles profitability for growth-driven brands.
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Marketing at a Crossroads: ANA Masters of Marketing 2025 Marks Turning Point for the Industry’s Next Era of Growth
Press Releases October 20, 2025CMOs, tech leaders, and AI experts unite at ANA Masters of Marketing 2025 to shape the industry’s next era of growth and collaboration.
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ANA Releases ‘The Confident B2B Marketer’ Report, Identifies Only 39% of B2B Marketers Can Prove Financial Impact and 61% Plan to Increase Investment in 2026
Press Releases October 14, 2025The ANA, in partnership with NewtonX, unveils 'The Confident B2B Marketer' report. Discover how top B2B marketers align with sales, invest in brand, and prepare for AI to drive measurable business growth.
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ANA Unveils Winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards
Press Releases October 8, 2025The Association of National Advertisers (ANA) reveals winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands like Tennessee Department of Tourist Development, Kraft Heinz, IW Group, and S4 Capital for inclusive marketing innovation and measurable impact.
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ANA Bolsters Inclusive Marketing Practice with Launch of SeeAll Marketing Alliance
Press Releases October 7, 2025The Association of National Advertisers (ANA) today announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer.
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The ANA Q2 2025 Programmatic Transparency Benchmark Finds $26.8B in Wasted Programmatic Spend
Press Releases August 14, 2025ANA finds $26.8B in wasted programmatic spend but notes progress in MFA reduction and PMP adoption. CTV’s share hits 44% as ANA launches the Online Benchmark for real-time transparency.
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Global Industry Bodies Come Together to Redefine the Future of B2B Marketing Success And Unlock Growth for the $19 Trillion B2B Purchasing Category
Press Releases June 18, 2025The Global CMO Growth Council, in partnership with LinkedIn, ANA, Cannes LIONS, WARC, and IAA, has introduced a new B2B marketing model called “Buyability,” revealing that relationships, trust, and cultural validation drive purchase decisions more than product or price. Based on research by LinkedIn and Dr. Marcus Collins, the findings mark a shift toward a more human-centered, network-driven approach to B2B growth.
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The ANA Releases Q1 2025 Programmatic Transparency Benchmark Study
Press Releases May 21, 2025The Association of National Advertisers (ANA) has released its Q1 2025 Programmatic Transparency Benchmark Study, revealing improvements in the efficiency of programmatic ad spend, with effective impressions rising to 41%—a 5-point increase from 2023. Despite this progress, 37.8% of spend still goes toward low-quality impressions, leaving an estimated $21.6 billion in global media value unrealized. The study also introduces the TrueCPM Index to help marketers better gauge value and highlights gains in CTV measurability and a major reduction in MFA site spend. However, issues like supply partner sprawl and domain overextension remain. The initiative continues the ANA’s mission to improve transparency and accountability in the programmatic supply chain through log-level data analysis.
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ANA Unveils Winners of the 42nd Annual 2025 REGGIE Awards
Press Releases May 9, 2025The Association of National Advertisers (ANA) has announced the winners of the 42nd annual 2025 REGGIE Awards, recognizing the most effective brand activation marketing campaigns of 2024. Held at the ANA Brand Masters Conference in Los Angeles, the event honored standout work across 30 categories, including digital, experiential, AI integration, influencer, and sponsorship marketing. The coveted Super REGGIE Award was presented to Kellanova’s Pop-Tarts for its innovative “The First Edible Mascot” campaign. Unilever and agency VML emerged as top winners, with multiple accolades across diverse campaigns. The REGGIE Awards continue to spotlight impactful, results-driven marketing strategies that combine creativity with measurable business success.
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New ANA and 4As Report Reveals Client-Agency Relationship Tenure Has Doubled Since 2016
Press Releases April 30, 2025Integrated full-service agencies report an average tenure of 7.3 years, while media-only agencies have a significantly shorter average tenure of 3.7 years
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ANA Aquila LLC Achieves Major Breakthroughs, Advancing Its Cross-Media Measurement Initiative
Press Releases March 3, 2025Today, ANA Aquila LLC, an ANA subsidiary, announced groundbreaking advances towards its cross-media measurement solution. This solution is designed to realize significant value for marketers by providing transparent, normalized data across all audiences and segments.
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ANA Releases 2024 Programmatic Benchmark Study
Press Releases December 12, 2024The Association of National Advertisers (ANA) announced today findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain.
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ANA Educational Foundation (AEF) Encourages Giving Back To the Marketing Industry’s Next Generation of Talent this GivingTuesday
Press Releases December 3, 2024Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program.
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ANA Reveals “AI” Is the Marketing Word of the Year
Press Releases December 3, 2024For the second consecutive year and third time in the past eight years, “AI” has been crowned the ANA Marketing Word of the Year, reinforcing its profound and transformative impact on the marketing industry in 2024
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ANA Unveils Winners of 2024 Multicultural Excellence Awards, Introduces New DEIB Category
Press Releases November 20, 2024The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor. Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.”
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ANA and Human Unveil Loyalty Marketing Report Highlighting Growing Importance, Challenges, and Fraud Concerns
Press Releases October 30, 2024The ANA and HUMAN Security released a new report on loyalty marketing, emphasizing its growing importance for brands and highlighting security risks like fraud. With nearly 60% of marketers predicting an increased focus on loyalty marketing by 2025, the report details the benefits (increased customer lifetime value, data collection, and personalization) and challenges (competition and communication frequency) of loyalty programs.
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