Defining B2B Marketing Excellence
Final Submission Deadline: March 6, 2026
As part of the ANA’s mission to set the agenda for growth, the ANA B2 Awards celebrate the best of business-to-business marketing — work that demonstrates the power of strategy, creativity, and results to drive meaningful growth. Recognized as the industry’s premier B2B marketing honor, the program spans categories including brand building, demand generation, account-based marketing, and digital transformation. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.
We invite you to enter the 2026 B2 Awards - as it celebrates its 50th Anniversary of showcasing the very best in B2B marketing - and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what your marketing makes possible.
Early-Bird Deadline: December 12, 2025
Standard Deadline: January 23, 2026
Final Deadline: March 6, 2026
Awarded at the
2026 ANA Masters of B2B Marketing Conference
Spotlight on Excellence
Get a closer look at the most prestigious B2 Awards categories and hear directly from the judges shaping the standards of excellence. From standout submissions to the strategic thinking behind award-worthy work, this spotlight reveals what it takes to rise to the top in B2B marketing.
KEY 2026 PROGRAM DETAILS
Who can enter?
Corporate marketing teams, agencies, media firms, service providers, in-house agencies, or anyone who worked on a B2B campaign during the qualifying period is eligible to enter this competition. ANA members as well as non-members are eligible to enter.
What type of work is eligible?
B2B Marketing efforts that ran in at least one market anywhere in the world between January 1, 2025 – February 28, 2026, and achieved positive results within that window.
What do I need to complete my entry?
You will need to fully complete the submission Case Study Entry Form and upload supporting creative materials into the online awards portal. Sample entry forms are available at the program’s FAQ page.
What are the entry fees?
Entry fees are determined per ANA membership status and entry deadline. Please refer to the program’s FAQ page for full pricing details.
2026 B2 Awards Overview
Get a quick snapshot of the 2026 B2 Awards - All the important dates, deadlines, and details in one easy reference sheet. Download 2026 B2 Awards Overview Sheet (PDF)
WHAT MAKES A CAMPAIGN AWARD-WORTHY
|
Explore exclusive Q&A sessions with leading industry executives from ANA Award–winning teams and distinguished members of ANA Award juries. Gain invaluable insights into what defines award-winning work — from the key elements that drive success to the qualities judges look for when distinguishing good entries from truly exceptional ones. Learn more about what B2 Award judges look for in submissions |
Share the Stage, Spark the Future
Celebrate brilliance and build connections at our unforgettable award galas, hosted during the ANA's flagship national industry conferences. These high-energy evenings are more than a toast to excellence — they’re a chance to connect, collaborate, and push the industry forward. Attendees enjoy VIP experiences, build powerful new relationships, and exchange insights that accelerate brand and business growth.
Award-Winning Ideas in Action
ANA Members can dive into the bold thinking, breakthrough strategies, and measurable impact behind the most celebrated brand-building campaigns. Explore more B2 Awards case studies
PREVIOUS AWARD WINNERS
Celebrating B2B Marketing Excellence
Discover the creativity and strategy driving the most impactful B2B marketing campaigns. View and download detailed PDF collections featuring each year’s ANA B2 Award winners, showcasing the innovative ideas, execution, and measurable results that define excellence in business-to-business marketing. Download list of past winners (PDF) or Explore the most recent winning campaigns
“When you are looking for ideas to inspire you, look no further than the B2 winners. See what worked for them and then dig deep to find that nugget you can build a concept on that will resonate and deliver results for your client."
Archie Lyons
Creative Director and Sr. Market Professional at Caterpillar Inc. and B2 Awards winner
Connect with our team
Visit the B2B Practice
Become a Member
Take the Next Step
Explore the ANA B2 Awards to learn about entry opportunities, judging criteria, and the Gala that celebrates the year’s most innovative B2B campaigns.