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  • Agency Compensation Methods: An ANA Guidebook

     ASK Answers   January 21, 2022  

    In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

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  • ANA Ask the Expert: The Creative Feedback Playbook

     ASK Answers   November 1, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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  • Design Thinking in Marketing

     ASK Answers   October 12, 2021  

    How can I apply design thinking principles to my marketing efforts?

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  • Creative Feedback Checklist for Marketers

     ASK Answers   June 23, 2021  

    This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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  • How to Optimize Global Production Shoots and Local Markets

     ASK Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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