ANA Programmatic Media Supply Chain Transparency Study — First Look | Research Reports | Research Studies | All MKC Content | ANA

ANA Programmatic Media Supply Chain Transparency Study — First Look

An ANA study focused on open web programmatic advertising, a $88 billion global market. This “First Look” report will allow for public discourse to commence, laying the groundwork for a more detailed, complex, and completely integrated Phase 2 report in a few months.