MarTech
Driving Growth Through Smarter Data and Technology.
Marketers invest billions in technology every year, and as growth accelerates, so does complexity. Disparate systems, an overwhelming number of providers, talent gaps, and unclear roles can create challenges that distract from what matters most: leveraging data and technology to delight customers and drive business growth.
As part of the ANA Technology Practice, our martech resources help turn complexity into opportunity. We focus on improving and celebrating the products, people, processes, and partnerships that transform marketing into a powerful engine for growth. By advancing innovation and collaboration, we help marketers connect with audiences in ways that are smarter, safer, and more impactful.
In the Spotlight
Explore the bold ideas, proven tools, and standout leaders shaping the future of martech.
Your MarTech Operation Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Operation Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Operation Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Operation Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
learn more
Maximize Your Martech ROI
Procurement and Implementation Resources
Secure greater value from the martech procurement process and streamline evaluation and negotiation.
Maximize Your Martech ROI
Procurement and Implementation Resources
Secure greater value from the martech procurement process and streamline evaluation and negotiation.
Maximize Your Martech ROI
Procurement and Implementation Resources
Secure greater value from the martech procurement process and streamline evaluation and negotiation.
Maximize Your Martech ROI
Procurement and Implementation Resources
Secure greater value from the martech procurement process and streamline evaluation and negotiation.
access
Honor MarTech Excellence
ANA Marketing Technology Awards
Spotlight game-changing achievements and innovations in the use of technology, data, and AI to power great marketing.
Honor MarTech Excellence
ANA Marketing Technology Awards
Spotlight game-changing achievements and innovations in the use of technology, data, and AI to power great marketing.
Honor MarTech Excellence
ANA Marketing Technology Awards
Spotlight game-changing achievements and innovations in the use of technology, data, and AI to power great marketing.
Honor MarTech Excellence
ANA Marketing Technology Awards
Spotlight game-changing achievements and innovations in the use of technology, data, and AI to power great marketing.
learn more
Convening the Best
Our industry-shaping events bring the brightest marketing minds together to share, collaborate, and inspire. Explore more industry events
UPCOMING MARTECH-FOCUSED EVENTS
LEARN. SHARE. LEAD.
Transform Through Intelligent Innovation
The 2025 ANA AI and Technology for Marketers Conference helps empower marketing professionals to thrive in the increasingly data and tech-driven business landscape. See what you missed and register for next year's conference
MarTech Committee
Improve and celebrate the products and processes that enable marketing efforts at scale. View committee
Marketing Futures Committee
Keep up with the latest trends and technologies while preparing for and creating a better tomorrow for our industry. View committee
Leverage the ANA's MarTech Insights
Get ahead of the curve with the latest research, data, and analysis from the ANA. Our martech intelligence gives marketers the clarity to act with confidence — and the inspiration to do more. Explore more marketing insights
Insights that Drive Growth
Tools and Resources
Build a Career-Defining Skill Set
Elevate your marketing capabilities with specialized training from ANA experts and leading practitioners. Our on-demand courses are designed to keep you ahead — whether you're mastering fundamentals or innovating at the edge of change. Explore more training resources
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
start learning
Introduction to MarTech
Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Introduction to MarTech
Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Introduction to MarTech
Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
Introduction to MarTech
Discover how to navigate the crowded and rapidly evolving MarTech landscape effectively.
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Operationalize and Optimize Your MarTech Stack
Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Operationalize and Optimize Your MarTech Stack
Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Operationalize and Optimize Your MarTech Stack
Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
Operationalize and Optimize Your MarTech Stack
Learn a comprehensive approach to integrate and enhance your marketing technology tools seamlessly.
start learning
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
start learning
Data, Tech, and Measurement Partners
We proudly partner with the world’s most forward-thinking brands to elevate the practice of marketing technology.
Setting the Agenda for the Industry
The ANA's eight business practices propel the marketing industry forward with standards, principles, and programs that drive business and brand growth.