Highlights From ANA Brand Practice Leadership

From dismantling outdated attribution models to redefining creative workflows, Shelly Palmer offers sharp, actionable insights on how to stay competitive, build future-ready teams, and embrace speed as a strategic advantage.

Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.

Lara Balazs, CMO and EVP of global marketing at Adobe, discusses balancing short-term performance with long-term brand-building, the transformative effect of generative AI on creativity, and why brand authenticity matters more than ever in an AI-driven world.

Inspira shares a report based on survey data that sheds light on how consumers choose, connect with, and commit to brands.

The ANA’s Stephanie Fierman calls into question the conventional dichotomy of brand and demand.

By adjusting the way they frame their business contributions, CMOs can enhance their sway in the C-suite.

The ANA’s Stephanie Fierman explains how to approach brand strategy not as a mere campaign, but as a strategic operating system.

Ann Marie Kerwin from WARC presented findings from The Multiplier Effect, a collaborative report emphasizing that successful marketing requires integrating brand-building and performance strategies rather than treating them as separate silos.

Taken together, ongoing market uncertainty, shifting consumer sentiment and digital transformation are demanding a fundamental evolution in the operational ethos for purpose-led brand development. In our rapidly changing landscape, the ability to adapt while maintaining meaningful connections is more crucial than ever.