Masterful Marketers
Lara Balazs on Generative AI and the Future of Creativity
How Adobe is shaping the next era of creative expression
Lara Balazs, CMO and EVP of global marketing at Adobe, discusses balancing short-term performance with long-term brand-building, the transformative effect of generative AI on creativity, and why brand authenticity matters more than ever in an AI-driven world.
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