Mott’s Spokesapples Stir Up the Sauce Market with a 42 Percent Sales Surge | In-House Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Mott’s Spokesapples Stir Up the Sauce Market with a 42 Percent Sales Surge

Facing a brand awareness issue, Mott’s launched a bold, integrated campaign to reclaim its position as the apple authority, with creative focused on “spokesapples.”