CMO Content
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The 2025 Global CMO Growth Summit Recap
CMO Content November 14, 2025This recap captures the key actions, priorities, and commitments that will shape the industry’s 2026 Growth Agenda and outlines how the Council is uniting the world’s top marketers to drive growth with urgency and accountability.
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Generative AI: How to Get Ahead of the Game
CMO Content October 30, 2025AI isn’t just another tool; it’s a transformational force that’s reshaping how brands operate, connect, and grow. Everyone needs to become the “Chief Architects” of change, here are recommendations on how you and your marketing teams can lead.
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Transformation of the General Motors Brands
CMO Content October 30, 2025Learn how General Motors (GM) has undergone a sweeping transformation across its brands, fueled by a bold shift in strategy, cutting-edge AI integration, and a renewed emphasis on creative marketing.
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Utilizing AI Across Your Brands
CMO Content October 30, 2025By utilizing AI across all your brands, you will gain insights from your consumers in real-time, increase awareness and brand engagement plus reduce marketing costs.
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What Matters in Brand Building
CMO Content October 30, 2025Companies need to continuously reinvent their brands to be relevant and resilient. Keep it simple, be the best in your category and continue to focus on consumer growth of your products.
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Global CMO Growth Council 2026 AI Business Planning Session at Cannes, 2025
CMO Content July 10, 2025This session brought CMOs together to explore how AI is reshaping the foundations of business planning. The conversation focused on integrating AI into 2026 strategies while addressing the leadership, governance, and capability shifts required to unlock AI’s full value across the marketing organization.
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Global CMO Growth Council Leadership Assembly at Cannes 2025: CMOs Unite to Shape Marketing’s AI Future — Urgency, Accountability, and Action
CMO Content July 10, 2025At the 2025 Global CMO Growth Council Leadership Assembly in Cannes, marketing leaders united around the urgent need to address both the promise and risks of AI. The Council emphasized the need for intentional, measurable, and coordinated action.
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Global CMO Growth Council — Creative Effectiveness Forum at Cannes
CMO Content July 3, 2025At Cannes, the Creative Effectiveness Forum brought together global CMOs to confront a critical challenge: how to ensure creativity drives measurable business growth.
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Global CMO Growth Council — Inclusive and Sustainable Marketing Roundtable at Cannes
CMO Content July 3, 2025This roundtable convened CMOs committed to embedding equity and environmental impact into the core of their marketing strategies. The discussion focused on turning purpose into performance by making inclusive representation and sustainability non-negotiable in brand building, product innovation, and media investment.
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Global CMO Growth Council B2B Working Team Session at Cannes, June 2025
CMO Content July 2, 2025At the 2025 Cannes Lions International Festival of Creativity, the B2B Working Team of the Global CMO Growth Council convened to elevate the role of B2B marketing in driving growth.
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Global CMO Growth Council Spotlight on Talent, Cannes 2025
CMO Content July 2, 2025This session from a meeting of the Global CMO Growth Council at Cannes explored how CMOs must rethink talent strategies to close critical skills gaps, foster cross-functional collaboration, and create cultures that attract, retain, and grow modern marketing talent.
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Global CMO Growth Council AI and 2026 Business Planning Session at Cannes, 2025
CMO Content July 1, 2025This forward-looking session brought CMOs together to explore how AI is reshaping the foundations of business planning. The conversation focused on integrating AI into 2026 strategies while addressing the leadership, governance, and capability shifts required to unlock AI’s full value across the marketing organization.
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Global CMO Growth Council Spotlight on Media, Cannes 2025
CMO Content July 1, 2025At Cannes, the Growth Council's Media Spotlight session centered on the urgent need for scalable cross-media measurement solutions. The discussion reinforced the importance of collaboration to accelerate progress and ensure marketers can confidently optimize media investments.
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2025 Global CMO Growth Council Mid-Year Leadership Assembly
CMO Content May 2, 2025Growth Council delegates came to New York City to share progress and align across strategic pillars. At the center of the agenda: AI implications across the Council's strategic pillars.
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ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
CMO Content February 26, 2025The ANA’s CMO Group reflects on the last four years of the organization’s “Global Day of Learning” program.
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Global CMO Growth Council Delegate Handbook: March 2025
CMO Content February 21, 2025Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
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Global CMO Growth Council Delegate Handbook
CMO Content February 3, 2025Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
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Recap: The 2024 Global CMO Growth Summit
CMO Content November 21, 2024Over 250 CMO delegates, collectively representing over 50 percent of the world’s marketing investments, concluded the 2024 Global CMO Growth Summit with a shared commitment to accelerate progress toward Growth Council priorities for 2025.
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Creative Excellence from Cannes LIONS
CMO Content November 15, 2024Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.
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The Value of Corporate Reputation
CMO Content November 6, 2024Against a backdrop of economic uncertainty, disruptive technology, the flowing momentum of ESG and DEI, and a continued distrust in media, organizations are taking a more cautious approach to brand building, but a strong corporate reputation requires the long game. Find out how with this new research from Bloomberg Media.
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