How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope | Podcast Clips | Video Shorts | All MKC Content | ANA

How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope

From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.