Case Studies
-
How Maybelline Changed the Face of Beauty for Asian Americans
Multicultural and Inclusive Marketing Awards November 25, 2025Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
view -
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
Multicultural and Inclusive Marketing Awards November 24, 2025The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
view -
Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
Multicultural and Inclusive Marketing Awards November 24, 2025The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
view -
Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities
Multicultural and Inclusive Marketing Awards November 21, 2025Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.
view -
IKEA’s New Site Celebrates Hispanic Language Diversity
Multicultural and Inclusive Marketing Awards November 21, 2025IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
view -
AARP Celebrates Diwali to Connect with South Asian Americans
Multicultural and Inclusive Marketing Awards November 20, 2025The celebration worked to redefine aging as a time of creativity, connection, and continued cultural pride.
view -
McDonald’s Stages an Experiential Sauce-Customization Event
Multicultural and Inclusive Marketing Awards November 20, 2025The pop-up tapped into fans’ love of mixing the QSR’s sauces in personalized ways to promote a new menu item, McCrispy Strips.
view -
Putney Empowers Juneteenth Education with AI
Multicultural and Inclusive Marketing Awards November 19, 2025Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.
view -
Vanguard Uses Storytelling to Empower Black Financial Journeys
Multicultural and Inclusive Marketing Awards November 19, 2025Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.
view -
Coca-Cola Reimagines Holiday Giving Through Filipino Traditions
Multicultural and Inclusive Marketing Awards November 18, 2025Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.
view -
Toyota’s NFL Collaboration Celebrates Latino Identity and Legacy
Multicultural and Inclusive Marketing Awards November 18, 2025Toyota’s “Lost Names” campaign celebrated Latino heritage through NFL jersey storytelling, driving cultural impact and elevating brand connection among Hispanic fans.
view -
Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
view -
Teachers College Community School Drives Educator Retention and Impact
Multicultural and Inclusive Marketing Awards November 17, 2025The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.
view -
Shopify Inspired New Entrepreneurs Through Recognition, Not Advertising
Multicultural and Inclusive Marketing Awards November 14, 2025Shopify Milestones celebrated merchant achievements to inspire entrepreneurship while driving global engagement and revenue growth without paid media.
view -
Tennessee Used Music and Emotion to Transform Accessibility in Travel
Multicultural and Inclusive Marketing Awards November 14, 2025Tennessee’s Sound Sites campaign reimagined alt-text as lyrical storytelling to make travel more inclusive — driving engagement, awareness, and accessibility for blind and visually impaired travelers.
view -
How Pepsi Sparked Delicious Debates to Win Hispanic Hearts
Multicultural and Inclusive Marketing Awards November 13, 2025Pepsi tapped into the passionate culinary rivalries that divide Latin American communities — who makes the best tamales, Mexico or Colombia? — to create hyper-localized audio campaigns that sparked friendly debates across the U.S.
view -
How Unilever and Walgreens Made Multicultural Boomers Feel Seen
Multicultural and Inclusive Marketing Awards November 13, 2025UNTOLD BEAUTY Year Three set out to make multicultural Boomers feel seen in Walgreens’ beauty aisles, driving emotional connection, brand affinity, and incremental sales through intergenerational storytelling and omnichannel activation.
view -
APIA/McDonald's Scholars: AI-Driven Storytelling
Multicultural and Inclusive Marketing Awards November 12, 2025McDonald’s used AI-powered storytelling to spotlight real AAPI student journeys, challenging stereotypes and driving scholarship awareness. The campaign blended innovation and authenticity to deepen its connection with underserved Asian communities.
view -
How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes
Multicultural and Inclusive Marketing Awards November 12, 2025Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.
view -
How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
view