The Future of Measurement Starts Here
Save the Date
For the 2026 ANA Measurement & Analytics Conference
September 28–30, 2026 in Chicago
In an era of rapid transformation, measurement remains the foundation of marketing success. The 2025 ANA Measurement & Analytics Conference, September 8-10 in Chicago, will explore the evolving measurement landscape and equip marketers with the insights, tools, and strategies needed to drive smarter decision-making and business growth.
This three-day event will bring together top marketers, researchers, and industry experts shaping the future of measurement. From advancements in AI to retail media networks, CTV, outcome measurement, and evolving privacy regulations, the conference will cover the most critical topics influencing measurement in 2025. Attendees will gain actionable insights, explore real-world case studies, and connect with industry leaders to navigate the complexities of modern measurement.
Save the Date
For the 2026 ANA Measurement & Analytics Conference
September 28–30, 2026 in Chicago
See What You Missed
The 2025 ANA Measurement & Analytics Conference in Two Minutes
Relive the best of the conference in this brief overview. Highlighted speakers include:
- Risa Andersen, VP of Marketing Science, PepsiCo
- Kristen Harris, Director of Marketing Data Strategy and Optimization, H&R Block
- Shamsa Jafri, Managing Director of Analytics, Hearts & Science
- Kumar Ram, Global Head of Marketing Data Sciences, HP Inc.
- Lieutenant Colonel Erika Zimmermann, Chief of Brand Research Development and Innovation, U.S. Army Enterprise Marketing Office (AEMO)
Conference Speakers
Lieutenant Colonel Daniel J. Flynn, PhD
Chief of Data and Performance
U.S. Army Enterprise Marketing Office (AEMO)
Zack Schroll
Associate Vice President of Global Consumer and HCP Media Analytics
Eli Lilly & Company
Lieutenant Colonel Erika Zimmermann
Chief of Brand Research Development and Innovation
U.S. Army Enterprise Marketing Office (AEMO)
Sona Abaryan
Partner
Ekimetrics
Risa Andersen
VP of Marketing Science
PepsiCo
Jackson Bazley
EVP, Measurement for Marketers
ANA
Kevin Bielke
Managing Director, Measurement & Analytics
Scott Blessman
VP, Analytics and Data Insights
Goodway Group
Douglas Brooks
Chief Client Officer
Ipsos MMA
Tina Daniels
President and Chief Operating Officer
Aquila
Megan Danielson
Director, Agency Partnerships & Measurement
Renee Daulong
Global Brand and Reputation Research Manager, Brand Content & Insights
Dell
Christine Dennis
SVP Client Growth
OptiMine
Jeff Doud
Head of Advanced Analytics, Modeling
Ocean Spray Cranberries
Stephani Estes
Chief Media Officer
Goodway Group
Angela Fenwick
Director of Ecommerce Sales
Bayer
Lieutenant Colonel Daniel J. Flynn, PhD
Chief of Data and Performance
U.S. Army Enterprise Marketing Office (AEMO)
Alex Gaski
Senior Director of Marketing & Customer Analytics
McDonalds
Gena Grish
Enterprise Brand Partnerships
Captiv8
Kristen Harris
Director of Marketing Data Strategy and Optimization
H&R Block
Andy Hasselwander
Chief Analytics Officer
Marketbridge
Kiyoshi Ihara
Director of Product Management
Adobe
Shamsa Jafri
Managing Director of Analytics
Hearts & Science
Abhi Jain
Senior Director, Media Analytics
Instacart
Max Kalehoff
Chief Growth Officer
Realeyes
Nicole Kane
Vice President & General Manager, Breakfast Category
Bimbo Bakeries USA
T.S. Kelly
Managing Director
Arima
Caitlin Kirchner
Senior Director, Data Partnerships
The Trade Desk
Hemant Kumar
Executive Director, Enterprise Resource Optimization
Novartis
Bob Liodice
Chief Executive Officer
ANA
Joe Mandese
Editor in Chief
MediaPost
Hannah Marsh
Media Director
Corner Table Creative
Chris Novak
Chief Operating Officer
Eden Collective
Rosie O’Meara
Chief Executive Officer
GroundTruth
David Pollet
CEO
Incremental
Will Post
Vice President, Sales
Measured
Paolo Provinciali
Vice President of Marketing - Growth, Performance, and Operations (GPO)
Kumar Ram
Global Head of Marketing Data Sciences
HP Inc.
Zack Schroll
Associate Vice President of Global Consumer and HCP Media Analytics
Eli Lilly & Company
Marina Stuefer
Managing Partner
Gain Theory
Sasi Telluri
Head of Brand Analytics
USAA
Whitney Teplitzky
Senior Director, Brand Partnerships
iSpot
Jessica Trainor
Head of Partnerships
Proximic by Comscore
Charlotte Tsou
Head of Marketing Analytics & Insights
Prudential
Bill Tucker
CEO, Aquila
Group EVP, ANA
Hannah Wilkinson
Director of Marketing Analytics
BetMGM
Joann Wolferman
VP, Global Strategic Partnerships
Nielsen
Lieutenant Colonel Erika Zimmermann
Chief of Brand Research Development and Innovation
U.S. Army Enterprise Marketing Office (AEMO)
Conference Sponsors
Presenting Sponsor
General Sponsors
