From Data to Dollars: How Gen Leveled Up Their TV Ad Strategy

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From uncovering the true impact of linear and streaming to merging online and offline performance, join the ANA for a high-impact webinar to see how Gen built a smarter, ROI-driven strategy. Learn from Steven Blackford, Senior Director of Customer Acquisition at Gen, and Afia Sheikh, Regional VP of Brand Partnerships at iSpot, as they break down how to turn TV into a conversion engine.

Steven will share how Gen ditched the “seems like it works” mindset and started using real-time data to link campaigns to results. Dive into how his team reshaped acquisition tactics to rise above fragmented viewing habits—reaching audiences where they’re actually watching to truly drive conversions.