High Stakes, High Impact: LinkedIn’s Bold Leap Toward Full Funnel Growth with Commercial Analytics

This event is over.

Join Erica Holt, Akriti Gupta, and Katriona O’Leary from LinkedIn alongside Katy Adcock of Analytic Partners for an inside look at how LinkedIn’s measurement team drove a bold, high stakes shift in the marketing strategy for LinkedIn Sales Solutions. Faced with the limitations of last-click measurement while managing growth expectations, the team rallied cross-functional stakeholders (including media, analytics, and business unit leaders) to test a full-funnel marketing approach powered by Marketing Mix Modeling (MMM).

This session will explore how the team overcame internal skepticism, aligned teams with differing goals, and validated commercial analytics to pave a new path forward. You'll learn how a single quarter of reallocation sparked renewed confidence in measurement, unlocked future investment, and ultimately drove significant ROI gains and business impact.

Expect an open, Q&A-style discussion that goes beyond theory - offering tangible lessons in measurement adoption, internal alignment, and unlocking value in constrained environments.