From Data to Decision: Winning Holiday Retail Media Strategies | Webinars | Events & Webinars | ANA

From Data to Decision: Winning Holiday Retail Media Strategies

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Renee Caceres, Head of Retail Media at StackAdapt, has over 15 years’ experience building and scaling RMNs, including Walmart’s and Firework’s first RMN sales strategy. She’ll share how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments. Renee will also cover how Dynamic Creative Optimization (DCO) enables real-time, scalable personalization, delivering the right product to the right shopper without manual lift.

Joined by Peter Giordano, GM of Ads Platform & Growth Services at DoorDash, they will present real-world examples of turning data into smarter media decisions. The session also explores opportunities for emerging RMNs, as self-serve and programmatic tools let mid-sized retailers extend into premium channels like CTV and live sports. Attendees will leave with actionable strategies to uncover, influence, and convert top shoppers during the year’s most critical retail season.

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From Data to Decision: Winning Holiday Retail Media Strategies

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when

Start: Thursday, September 25, 2025 at 3:00pm

End: Thursday, September 25, 2025 at 3:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Renee Caceres, Head of Retail Media, StackAdapt

Renee is a strategic leader with 15+ years of experience. Before joining StackAdapt, she was pivotal in operationalizing Walmart’s retail media business and developing Firework’s inaugural retail media network sales strategy. 

Peter Giordano, GM, Ads Platform & Growth Services, DoorDash

Peter Giordano is GM of Platform & Growth Services for DoorDash’s Ads & Promotions division. In this role, he is responsible for DoorDash’s offsite ads business and developing external strategic partnerships and integrations; and scaling platform operations and productivity.

Previously he was COO at Seva, a venture-backed enterprise software business, where he led go-to-market for their early stage knowledge automation SaaS platform. Before Seva he held various positions in Revenue Operations and Marketing at Simulmedia, a video advertising technology company, eventually serving as SVP of Sales Operations & Strategy. He started his career in various facets of the media industry in New York – including positions in marketing and strategy at Time Inc.; and roles in the network news division at NBC Universal, including that of producer on the “TODAY” Show.

Peter received his undergraduate degree in Government cum laude from Harvard University, and an MBA with honors from the Tuck School of Business at Dartmouth. He lives outside of New York City with his wife and two daughters.