Doing AI Right: Reshaping the Ethical Mindset in Modern Marketing | Webinars | Events & Webinars | ANA

Doing AI Right: Reshaping the Ethical Mindset in Modern Marketing

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Discover the critical intersection of artificial intelligence and ethical marketing practices. Explore the complex landscape of responsible AI implementation, addressing privacy concerns, transparency, bias mitigation, and maintaining human-centric approaches that build trust and authenticity in an increasingly algorithmic world.

when

Start: Wednesday, October 29, 2025 at 1:00pm

End: Wednesday, October 29, 2025 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Carol Van Den Hende, Mars Inc Global Responsible AI Chair, Marketer, Corporate Strategist

Carol Van Den Hende chairs the Global Responsible Artificial Intelligence (AI) Board for Mars Incorporated, a $55B, 150,000 person company with iconic brands like M&M’S® Chocolate Candies, PEDIGREE® Dog Food, and BEN’S® ORIGINAL Rice. An MBA with expertise in digital, marketing, strategy and insights, she has launched and turned around businesses, generating more than $1.2B in value creation on multiple $1B+ portfolios around the globe. Carol led initiatives in Digital Transformation, Corporate Strategy, Insights and Marketing for Mars, where she has managed brands, competitive intelligence, market research, trends/foresight functions.

Carol is a purpose-driven leader who speaks at conferences, has completed her Economics of Mutuality training from Oxford’s Said School of Business and Women on Boards certification from Yale's School of Management, served on the Board of Directors for a special-needs school, and has been named Disability Hero of the Year for her work on her Goodbye Orchid novels.

Jacqui Stephenson, Global Responsible & Purpose Marketing Officer, Mars 

Jacqui Stephenson is the Global Responsible & Purpose Marketing Officer at Mars, where she leads the charge in defining and executing the company's Responsible & Purpose Marketing and media strategy on a global scale. Mars, one of the world's largest advertisers, believes in the power of brands to drive conversation and influence society. Under Jacqui's leadership, the Marketing function is dedicated to bringing the company's purpose to life through responsible, inclusive, and sustainable marketing practices that not only grow Mars’ brands but also make a meaningful and measurable difference in the world.