Building Customer-360 Views Through Progressive Profiling | Webinars | Events & Webinars | ANA

Building Customer-360 Views Through Progressive Profiling

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In today’s hyperconnected landscape, customers engage with brands across a myriad of channels, devices, and experiences. Yet, despite the wealth of interaction data, organizations often struggle with fragmented, siloed information—resulting in incomplete customer understanding, limited personalization, and missed growth opportunities.

Progressive profiling offers a transformative approach. By thoughtfully capturing data over time—at moments of real value and with explicit consent—brands can assemble a unified, dynamic Customer-360 view. Rather than overwhelming customers with requests for information upfront, progressive profiling enables a measured, trust-based journey, turning anonymous visitors into deeply engaged, loyal advocates.

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Building Customer-360 Views Through Progressive Profiling

 Webinar Rewinds

when

Start: Thursday, December 4, 2025 at 1:00pm

End: Thursday, December 4, 2025 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

 

Justin Myles, Senior Principal Solutions Engineer, OneTrust Consent & Preferences

Justin Myles serves as a Senior Principal Solutions Engineer for OneTrust's Consent & Preference Management products. In his role, Justin supports customers and partners in delivering solutions tailored to customer needs with the aim of building engaging user experiences while establishing trust and demonstrating regulatory compliance. Justin also holds CIPP/E, CIPP/US, CIPM and Fellow of Information Privacy certifications from the IAPP.