American Heart Association: How Inclusive Storytelling Saves Lives in the AAPI Community

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American Heart Association and ADMERSIA: Today You Were Ready

Join us for an in-depth look at the Today You Were Ready campaign by the American Heart Association and ADMERASIA, a 2024 ANA Multicultural Excellence Award winner in the Small Budget category. This initiative addressed the low confidence and participation of Asian American and Pacific Islander (AAPI) women in hands-only CPR training, a critical issue exacerbated by the lack of culturally competent health care resources available to them. By leveraging emotionally resonant storytelling, multilingual content, and a strategic media approach, the campaign successfully engaged underserved communities with life-saving education. Learn how this small-budget campaign made a big impact and became a model for culturally inclusive health awareness. Discover how it continues to expand as part of the Nation of Lifesavers movement. Don’t miss this powerful case study on inclusive marketing and public health innovation!