Brewing Buzz: How International Delight Used Influencers to Launch Cold Foam in a Crowded Market

This event is over.

In the competitive world of coffee, launching a groundbreaking product requires not just quality innovation, but a robust communication strategy that captures consumer attention. So when International Delight launched their Cold Foam Creamers, a delicious and innovative new format that effortlessly elevates coffee creations, they tapped into the power of influencers.

In this webinar, we’ll share how influencers played a key role in launching the product, sustaining excitement, and how we brought it to a real-life experience at Coachella.