How Top Marketing Teams Evaluate Creative Ideas for Maximum Impact

Join the co-founders of BetterBriefs, global thought leaders on brief writing, and the creative director and VP of The Wall Street Journal for a highly practical session on how to get to more impactful creative ideas through better assessment practices.

In these times of attention scarcity, choosing the right idea has never been more important. However, evaluating creative ideas can be a tricky and complex responsibility. This session is designed for all marketers who are involved in approving and evaluating ideas.

Topics that will be covered in the session:

• Key watch-outs when evaluating ideas
• The benefits of getting idea evaluation right
• Tips on how to get to better ideas

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