Protecting Measurement Quality in a Post-AI World: MRC

There has been a lot of disruption, change and at times challenges cast at measurement in recent months, and for Advertisers it’s a complex web to untangle. In this webinar measurement experts from the Media Rating Council will discuss ground truth controls and areas of reliable and verified measurement processes spanning basic measurement metrics (such as impressions) through higher-order metrics (such as audience, attention, outcomes and brand safety), as well as some of the important processes within these measurements including machine learning and AI. This webinar will help sort out the complex, and remind advertiser practitioners of reliable processes within measurement you need to seek and rely on, in understandable terms. Please join us for this important session.

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