Improving Marketing Ops at Scale with athenahealth + monday.com

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With over 400 campaign requests per year, athenahealth’s marketing team was facing serious challenges—fragmented tools, siloed processes, and limited visibility across teams. Without a centralized system, managing campaign planning, resources, and execution had become inefficient and time-consuming. In this webinar, Karin Traina, Director of Process Improvement and Change Management, and Cassie Naimie, Change & Project Management Lead, reveal how athenahealth transformed its marketing operations using monday.com, while also guiding teams through the cultural shift required to make it stick. You’ll get a behind-the-scenes look at how the team embraced change, consolidated workflows, automated repetitive tasks, and gained real-time insights to drive faster, smarter decisions—all within a single platform. Whether you're scaling your marketing ops or looking to break down silos, this session offers real-world strategies to optimize performance, boost collaboration, and manage the people side of transformation.

You Will Learn:

How athenahealth centralized campaign planning and resource management using Monday.com
Proven tactics to automate tasks, reduce bottlenecks, and scale execution
Change management strategies to increase adoption, visibility, and collaboration across teams