What Makes A GEM Award Winning Campaign?: Intuit's Keys to Success

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The GEM Awards celebrate creative excellence in the accurate portrayal of women in advertising. In this session, Vianca Tirado, Head of Content Strategy, QuickBooks, will share their ANA SeeHer B2 GEM award-winning ‘Helping Hoop Mob Grow’ campaign case study, providing insights, strategy, and best practices that drove growth for Intuit QuickBooks.