AI, Retail Media & the New CPG Growth Playbook: How Marketers Win in 2026

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CPG leaders are facing unprecedented challenges, from economic pressures to evolving shopper expectations. This session delivers actionable intelligence to help brands reset their growth strategies, optimize media investments, and win in a complex, AI-powered retail landscape.

Traditional volume-driven playbooks are no longer enough. Join Kantar experts for this exclusive webinar designed to equip retail and CPG leaders with the insights and strategies needed to thrive in today’s dynamic marketplace. Discover how best-in-class brands are deploying a new “growth algorithm” that blends premiumization, portfolio mix shifts, and precision marketing to drive sustainable growth. As brands prepare for the high-stakes holiday season, we will unveil a powerful new blueprint for CPG growth—one that redefines success through precision, agility, and consumer-centric innovation.

What You’ll Learn:

Tariffs & Shopper Impact
Gain a forward-looking view of how rising tariffs are reshaping consumer behavior, especially among value-sensitive segments. Learn how to adapt pricing, promotion, and assortment strategies to maintain loyalty and protect margins.
Holiday Shopper Profiles & Behaviors
Explore how consumers plan, celebrate, and shop across key seasonal moments. Understand the drivers of impulse vs. planned purchases, how trip types vary by occasion, and which retailers dominate holiday mindshare.
Retail Media & Omnicommerce Trends
With 79% of retailers and manufacturers prioritizing AI investments, discover how leading brands are mastering the shelf—physical and digital—as one unified ecosystem. Learn how Retail Media Networks and AI are transforming personalization, media optimization, and shopper engagement