How to Leverage Creative Science to Drive Brand Performance with Uber

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Creative is no longer just about aesthetics — it’s a performance driver. In this session, we’ll explore Creative Science, Kargo’s trademarked approach that fuses premium creative with data to deliver measurable, full-funnel impact.

As media channels multiply and consumer attention becomes harder to earn, the ability to combine creativity with intelligence isn’t just a nice-to-have — it’s imperative for the future of marketing. Learn how real-time optimization, contextual signals, and audience insights can turn your creative into a strategic advantage.

In this session, you will learn:

How to harness data and insights to inform and elevate your creative strategy
The role of contextual and audience signals in driving better ad performance
Real-world examples of how Creative Science delivers measurable, full-funnel results